ITU-T promotion

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ITU-T promotion

• Paolo Rosa
• Head, Workshops and Promotion Division
• ITU

Geneva, 15-16 December 2008
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PROMOTION(Res. 71 Strategic Plan 2008-2011Goals
3, 6 ITU-T Objectives 2, 4, 5, 7)
Promotion set of tools, resources and actions
put in place to reaffirm the ITU-T leadership in
the ICT standardization global arena.

• Increase visibility
• Increase awareness
• Increase membership
• Increase cooperation with SDOs, Universities, RD
• Correct ITU-T misperception
• Increase worldwide relevance
• Maintain leadership
• Support and assistance to membership to bridge
  digital divide and provide capacity building
  opportunities

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SWOT Analysis ITU Positioning
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PRODUCTS

• Technical Flyers
• Brochures
• CD-ROM
• Guides
• Posters
• Banners
• Giveaways
• Workshops and Seminars
• Symposia
• Tutorials
• Technical Reports
• Technical assistance
• Universities Kaleidoscope
• ITU-Mark
• Web site
• Promotional videos

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Workshops Seminars

• Both a promotion and a working tool
• Logistic support of TSB, technical support from
  the SG
• Two formats
• Workshops demonstrations, technical issue
  resolution, and for the creation of specific
  deliverables
• Seminars sharing ITU-T vision and technical
  knowledge
• Various designations workshops, seminars,
  tutorials, symposia, forums, etc
• Various focus
• Sector and Study groups strategies, hot topics,
  future work
• Dissemination of information
• Tutorials
• Promotion
• Audio and written archives promotion and
  education tools
• Updated list (and link to past ones)
• http//itu.int/ITU-T/worksem

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Workshops trend
N. Of Days
Days
in
in
out
out
Gva
Gva
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Cooperation between ITU-T and Universities

• Given the knowledge that many new technologies
  find life in the minds of the academic and
  research communities, ITU is increasingly looking
  to attract more involvement from the worlds
  universities and other academic institutions.
• Following the Consultation meeting held in
  January 2007 an informal discussion group has
  been formed to discuss ways to increase this
  cooperation with participation of ITU-T and
  academia, which is open to all interested
  parties. To participate in the discussion please
  join the mailing list by sending a request to
  tsbuni_at_itu.int
• (see http//itu.int/ITU-T/uni)

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Geneva 12-13 May 2008 Track 1 NGN architecture
evolution Track 2 Application and services over
the NGN Track 3 Social, economic and policy
issues in the ubiquitous societies
More than 220 participants, from 48 countries
Awards Awards will be granted to selected best
papers, as judged by the organizing and programme
committee. Details will be announced later.
http//itu.int/ITU-T/uni/kaleidoscope.
kaleidoscope_at_itu.int.
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Kaleidoscope-0931/8 1/9 / 2009Mar del
PlataArgentina
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Standardization Gap Digital divide
Participation Relationship
Standardization Gap Poor Access to Technologies
Digital Divide ---------------------------------
--
Increase Participation Capacity Building
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Bridging Standardization Gap
Entering proposals
E
Its all about climbing the Standardization
Development Ladder
Its all about ENGAGING with ITU and its
membership, by getting more involved
Nominating reps
N
Giving inputs
G
Attracting meetings
A
Going to meetings
G
ITU Membership
I
National Training
N
Growing Usage
G
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The Block Meetings in the regionsThe BK,J matrix
concept
Questions
BE,3
Study Groups
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The Flagship Groups

• PP-06 Res. 123 Measures to reduce the
  Standardization Gap
• WTSA-08 Res. 44 Bridging the Standardization
• WTSA-08 Res. 54 Supports the creation of regional
  groups
• Americas Flagship Group based in Mexico
• Promotion
• Capacity building
• Handbooks, manuals, translations
• SMEs involvement
• Remote and block meetings in the region
• Testing and calibration infrastructure
• Universities
• Regional cooperation
• Regulatory issues

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conc lus i ons
Paolo ROSA Head, Workshop and Promotion
Division ITU - Telecommunication Standardization
Bureau tsbpromo_at_itu.int
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Workshops evolution
Year N. events Total days Averge Days/ev Geneva (Days) (Days) Outside Geneva (Days) (Days)
2002 12 24 2.00 11 46 13 54
2003 14 36 2.57 24 67 12 33
2004 15 31 2.07 8 26 23 74
2005 18 47 2.61 16 34 31 66
2006 18 41 2.28 19 46 22 54
2007 15 33 2.20 13 30 20 70
2008 22 52 2.36 17 33 35 67