NEIDICH CONSULTING INC.

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NEIDICH CONSULTING INC.

• Digital Audio/Video Consulting Services
• North America

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Qualifications Michael Neidich

• BSEE M.I.T.
• 8 years analog/digital circuit design
• 20 years national international sales
• 14 years product management
• Contact 520-591.1369 or qneidich_at_comcast.net
• Neidich Consulting Inc.
• 60917 E. Eagle Heights Drive, Tucson, AZ 85739

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Employment highlights

• Consultant, Digital A/V Consumer Products
• US Sales
• Technical product support
• Digital Audio Product Marketing Manager, Zoran
  Corporation, Sunnyvale, CA
• Marketing Engineer, Precision Audio, Analog
  Devices Inc., Santa Clara, CA
• V.P. Sales, General Microwave Corp.
• National Sales Mgr., Anadigics
• Director, International Sales, Standard
  Microsystems SMSC

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Consulting Clients

• Eastech (ATLM) Taiwan
• Advisor to CEO Vertically integrated Consumer
  Electronics equipment OEM/ODM Pulsus
  Technologies, S. Korea
• Marketing of Class D Amplifier ICs DSPs
• Jam Technologies
• Marketing of Class D Amplifier ICs
• Spectron USA
• Marketing of High power Audiophile Class D
  amplifiers
• Sonista, Inc. USA
• Marketing of Consumer Electronics product
• Twos Corp
• Turnkey DSP board development software
• Zoran Corp
• DVD DSP IC Supplier

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FUNCTIONS FOR CLIENTS

• Eastech (ATLM) Taiwan
• New Product Planning Market Research
• New Technology Applications
• Jam Technologies
• Class D Amplifier ICs Design and Marketing
• Sonista, Inc. USA
• Product design/development (Dolby Surround
  Headphone)
• Pulsus Technologies, S. Korea
• US Sales of D-amplifier ICs
• Marketing support
• Spectron USA
• Audiophile D-amp sourcing, Asia OEM/ODM
• Twos Corp
• Sales Agent for turnkey DSP board development
  software
• Zoran Corp
• New Product Requirements Documentation PRD

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Past Product Developments

• Virtual Surround Speakers
• Prototyped, passed to Sound Matters, San
  Francisco, CA for development Product name
  MainStage, DSP based
• Virtual Surround Headphone
• Worked with Recoton/Acoustic Research on AW791
  family of wireless headphone DSPs
• Dolby Headphone
• Worked with Lake Technologies
• Developed Dolby Digital product for Sonista,
  Inc., Pleasanton, CA

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Past Product Developments, Cont.

• DSP Based Dolby Digital headphones
• Sony MDR-DS5000
• AKG Acoustics
• DSP-based A/V Receiver
• Denon
• Outlaw
• Various Chinese OEMs
• Surround Speaker Systems
• Boston Acoustics
• Altec Lansing
• Klipsch

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In Depth Experience in

• SoC System on Chip feasibility study
• Digital Wireless Surround Headphones
• Digital Amplifiers (Class D)
• Digital Signal Processing Audio Apps
• Virtual Surround technology
• VLSI Chip Architecture
• Cost Reduction product analysis
• Analog circuit design High speed apps
• Speech Intelligibility Hearing Aid Processing

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In Depth Experience in

• RF design
• Audio amplifier design
• Software specification
• DSP Application software
• Virtual surround DSP
• Dolby Decoding and Processing
• DVD Player development
• A/V Receiver development

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Consultants Advantage

• Consultant do what employees cannot do
• Perfectly objective
• Talk to / penetrate competition
• Above internal politics
• No long term benefits and liability
• Defined cost commitment

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Consultants Advantage, cont.

• PRD Generation
• Market Analysis
• Initial Product Design
• Next Generation Product Development
• Sourcing, Source qualification
• Manufacturer Management and Communication
• QC QA Testing
• Dolby Certification Liaison
• Write data sheets and application notes
• Write magazine articles

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Consultants Advantage, cont.

• Plan and execute market research to justify
  go/no-go decisions on small and large
  opportunities
• Assemble data with references
• Effectively champion data-based decisions to
  drive resourcing
• Identify and perform initial evaluation of
  potential acquisitions
• Proven success identifying new market segments
  and bringing new products to market
• Proven ability to analyze data and present a
  solid business case
• Proven ability to manage time effectively and
  drive toward project completion
• Proven business judgment

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Lead product planning methods

• Assess market status
• Penetrate competition
• Identify needed elements
• Define new product

Technology Assessment
Market Research
Customer Objectives
New Product Definition
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Services you must have

• Competitive Intelligence
• Market Research
• Manufacturing Cost Analysis
• Manufacturability
• Product Life Cycle
• Future product trend

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Starting the consulting relationship

• Review Consulting Advantages with client
• List macro objectives
• Define the project
• Starting Point
• End Point
• Deliverables
• Determine suitability of project for consultant

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Suggested Services

• Assist in developing a business plan
• Formulate a marketing strategy
• Identify customer issues
• Focus on product definitions
• Provide Engineering support
• Participate in problem solving
• Design reviews

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Support Projects

• Develop marketing research reports
• Develop competitor analysis reports
• Do applications brochures
• Find marketing channels
• Find new customers
• Work with chip designers on product definitions
• Develop test and compliance documentation