Development Tools Business Update

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Development Tools Business Update
stuart.white_at_microsoft.com
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Spectacular year in FY06 for Tools business
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The last 7 years..
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Market
Bubble Size Opportunity
Complex Complexity of need Simple
In-House development Shops C15m
SI/ISV C2m
Contractors C1.5m
Hobbyist C200k
Short Typical Sales Cycle Long
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Why should we care about selling developer tools?

• Without applications our platform is meaningless
• Developer Tools sales is the leading indicator of
  the health of our accounts
• Dev tools drag platform sales
• You are recruiting inside sales people in your
  accounts (developers).

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Priorities

• Compliance
• How many developers versus licenses do you have?
• How do you currently license development and test
  infrastructure?
• Developer Productivity
• Upgrade legacy dev tools (15 off promo)
• Attach MSDN subscriptions (15 off promo)
• SDLC
• Team Suite Up-sell
• DB Pro Release (December/January)
• TFS Deployment

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Who do we want to talk to?

• TDMs with the following in their titles
• Head of Application Development
• Head of Application Delivery
• Head of Application Service Delivery
• Head of Applications

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Qualifying questions

• Is there is an opportunity?
• Does your organization do in-house application
  development or application integration?
• Is the Microsoft .net platform a preferred or
  strategic platform for your application
  development work?
• How big is the opportunity?
• How many people in the following roles
  (developers, testers, architects, business
  analysts project managers) do you have in your
  software development organization?

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Small Medium Business Promotion 15 off
Visual Studio Professional MSDN
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Visual Studio 2005Personalized Productivity
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Overview

• 15 off Visual Studio Professional with MSDN
• Open ONLY (OB OLV)
• Drive LSA sales to previous L only customers

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Details

• When 1 October 2006 ? March 30, 2007
• Pricing Levels Open levels.
• Qualifier
• Customer should be a previous or existing Visual
  Studio .NET or Visual Studio 2005 customer.
• All expired MSDN Universal, Enterprise and
  Professional customers.

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Call to Action

• Use this promotion to drive L-only Visual Studio
  Professional customers up to LSA (Visual Studio
  Professional MSDN Professional or Premium)
  SKUs.
• Continue to push for upgrades from existing
  Visual Studio 02 and Visual Studio 03
  customers who havent fully understood the added
  value of MSDN subscriptions.

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Promotion Pricing SKU
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MSDN Business Case
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Resources

• Arabind Coomaraswamy - SMB Sales Specialist
• 02 9870 2372
• Stuart White - Enterprise Sales Specialist
• 02 9870 2006
• Finula Crowe Product Marketing Manager
• 02 9870 2399