Title: Rediff Bol Avatar Ad Concept
1Rediff Bol AvatarAd Concept
- Suparn Verma
- September 18, 2006
2Presentation Structure
3Concept
- Rediff Bol Avatar helps make friends and find
love - Raju the hero is in love with Dolly
- He creates a 3-D Avatar on Rediff Bol
- Raju Online the avatar, helps Raju win Dollys
heart and make friends
4 5VO STORYBOARD AO
STORYBOARD
Raju enters the canteen and heads towards Dolly
who is sitting with her group and Pehalwan
6VO STORYBOARD AO
STORYBOARD
Raju enters the canteen and heads towards Dolly
who is sitting with her group and Pehalwan
7VO STORYBOARD AO
STORYBOARD
- Uska classmate tha Pehalwan
Pehalwan trying to impress Dolly. Raju
approaches
8VO STORYBOARD AO
STORYBOARD
Raju maintains eye contact with Dolly greets
the group. He is carrying a rose for Dolly
9VO STORYBOARD AO
STORYBOARD
Pehalwan decides to play a trick on Raju
10VO STORYBOARD AO
STORYBOARD
Pehalwan pulls the chair from under Raju
11VO STORYBOARD AO
STORYBOARD
Raju falls down. Everyone laughs. Dolly
looks on sadly
12VO STORYBOARD AO
STORYBOARD
- Us din
- Raju ko
- gussa
- aaya
Raju at home. In front of his aspirational wall,
full of heroes and Dolly. This is a FX shot
13VO STORYBOARD AO
STORYBOARD
Raju gets an idea. Its shown in an idea
bubble
14VO STORYBOARD AO
STORYBOARD
- Rediff Bol par
- avatar banaya
Raju creates a 3-D avatar on Rediff Bol which
is shown in a holographic form
15VO STORYBOARD AO
STORYBOARD
The 3-D avatar comes to life online
16VO STORYBOARD AO
STORYBOARD
The 3D avatar of Rajuonline jumps out into the
virtual chatroom
17VO STORYBOARD AO
STORYBOARD
Raju making friends
18VO STORYBOARD AO
STORYBOARD
He sees Dolly online and makes his move and
asks her for a dance
19VO STORYBOARD AO
STORYBOARD
Raju dances with Dolly
20VO STORYBOARD AO
STORYBOARD
Raju Online gets close to Dolly
21VO STORYBOARD AO
STORYBOARD
- Pehalwan ka phat gaya
- dhol
In college Pehalwan is showing off to Dolly
who is with her group. Raju comes from behind
22VO STORYBOARD AO
STORYBOARD
- Jabse Raju ne use kiya Rediff Bol
Raju taps Pehalwan on his right shoulder,
Pehalwan turns, Raju passes him, and goes to Dolly
23VO STORYBOARD AO
STORYBOARD
Raju takes away Dolly while Pehalwan is
still looking around
24VO STORYBOARD AO
STORYBOARD
Everyone laughs at Pehalwan
25VO STORYBOARD AO
STORYBOARD
- Avatar banaye yaar
- only
- on
- Rediff
- Bol
Raju and Dolly against a candy floss backdrop,
Raju giving her a rose, Rajuonline the avatar
comes walking, leans on Raju and winks