Internet Data eXchange: Implementation Guide

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Internet Data eXchangeImplementation Guide

• August 24, 2001
• Brian Larson - RMLS of Minnesota

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Outline

• What does IDX look like?
• Using the Implementation Guide

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What does IDX look like?

• Each brokerage can show each other brokerages
  listings on its web site
• IF ITS SUCCESSFULeach brokerage can show pretty
  much all of the markets listings

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Example

• Site-sponsoring-broker
• www.c21Christian.com

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Vs. framing aggregator site

• The following example is FABRICATED
• Personal Touch Realty does not frame (and to our
  knowledge, never has framed) any aggregator web
  site

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Whats important

• Consumer
• sees site-sponsoring-broker as source for ALL
  listing information
• understands which listings belong to the
  site-sponsoring-broker
• experiences no branding confusion
• is not guided to site-sponsoring-brokers
  competitors (more than necessary)

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With IDX

• Brokers have a much better chance to be FIRST in
  the transaction
• Brokers have the stickiest sites
• Brokers get branding

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The implementation guide

• Fairly comprehensive
• Addresses the policy requirements and your
  options
• Offers alternatives and rationales for adopting
  them

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How to use the IG

• Go straight to Appendix A Checklist (page 25)
• Go straight to Appendix B What IDX looks like
  (page 28)
• Then read the whole thing (if you can stand it!)

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Then

• Borrow RMLS of Minnesotas rules
• Modify them as necessary to comply with NARs
  policy
• And go

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Stuff not in the guide

• Originally, there was a considerable amount of
  advice that was really just BNLs opinion
• NAR couldnt publish it as part of an official
  guide
• RMLS will publish a commentary on the guide with
  the opinion material

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RMLSs materials located at

• www.rmls-mn.com(Click on the Broker Reciprocity
  tab)
• Contact me atBLarson_at_NorthstarMLS.com