Food and Beverage

1
Food and Beverage

• Role of Travel in Food
• Roman Empire Greeks, McDs in 1955
• Rhythm, Timing and Flow
• Resort FB purposes
• Create a desired image/define market
• Attract desired businesses
• Create new business opportunities
• Wine tastings, themes, brunches, etc.

2
Being Profitable

• Failure rate of restaurants highest!
• Balancing Payroll with Productivity
• Training/education purchasing pre-cooked
• Must retain employees to be effective!
• Food Quality/Costs driven by purchasing
• Shelf life storage capabilities
• Prime-vendor agreements (buy majority if)
• Use of Technology
• Point of sale systems (POS), beepers, etc.

3
Attractions Entertainment

• Attractions
• Permanent, natural or constructed
• Venues (ie entertainment)
• Location of Events
• Events
• Temporary attractions

4
Seasonality

• Attractions Seasonal
• Shoulders venues and events
• Staffing/Personnel
• Part-timers pay more for longevity
• To generate shoulder attendance
• Target persons w/ flexible schedules
• Complimentary amenities (ski/biking)
• Discount season passes at end of season

5
Types of Attractions

• Heritage
• Museums Historical
• Zoos Aquariums
• Parks Preserves
• Commercial
• Amusement parks
• Theme Parks
• Gaming
• Shopping

• Live Entertainment
• Sporting Activities
• Performing Arts
• Fairs, Festivals Events
• - W. Edmonton Mall!
• 20 million visitors!

6
Destinations Chapter 9

• Resort Destination vs. Destination Resort
• Vail, CO vs. Disney World
• Romans were 1st to enjoy resorts
• Urban Tourism
• Visiting cities as the destination
• Seasonality
• Weather (beach/ski) and school (Disney)

7
Classifying Destinations
Seasonal
Seasonal Delights -Mt. resort - Seaside resort
Sporting Activities - Ski/Golf
Far from the Maddening Crowd -ranches, hunt/fish
Limited Dvlpmt
High-Level Dvlpmt
Year-Round Playgrounds -ships, spas, casinos
integrated resorts
Links to the Past - heritage/religious
Bright Lights City Sights - urban destinations
Non-Seasonal