Typologies of tourists in Spain

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Typologies of tourists in Spain

• The case of Euskadi

Augusto Huéscar Lerena. Instituto Estudios
Turísticos. Spain (augusto.huescar_at_iet.tourspain.e
s)
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Main purposes of the analysis

• Stressing the need for reliable, deep and
  standardized information on tourism flows
• Pointing out the need for deeper analyses on
  these data (tourists destinations)
• Showing the enhancement that can be reached
  segmenting is the flashlight that shows the path

Augusto Huéscar Lerena. IET. Spain.
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Augusto Huéscar Lerena. IET. Spain.
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Augusto Huéscar Lerena. IET. Spain.
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Methodological note

• Sample 14.000 surveys, years 2001-2003
• Results on
• Tourists (air or road)
• Destinations (specific attraction of each zone)
• Multiple correspondence analysis of variables
• Accommodation
• Main purpose of the trip
• Municipalities of overnight stays
• Type of transport
• Packaged trip or not
• Country of residence
• Number of overnight stays
• Month

Cluster analysis (dendograms)
Augusto Huéscar Lerena. IET. Spain.
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Typologies obtained

• Typology of tourists in País Vasco
• Typology of tourism destinations
• Typology of tourists received by road in País
  Vasco
• Typology of destinations of tourists received by
  road

Augusto Huéscar Lerena. IET. Spain.
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1. Types of tourists in País Vasco

• Leisure tourism in San Sebastián (29)
• Transit tourism (20)
• With overnight (8,4)
• Without overnight (11,6)
• Family related french tourism (12,5)
• Business tourism (20,2)
• Others
• Students (8,3)
• International family stays (4,1)
• Dutch leisure tourism (6)

Augusto Huéscar Lerena. IET. Spain.
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2. Types of destinations in País Vasco

• Type 1 Poles of attraction of transit tourists

Augusto Huéscar Lerena. IET. Spain.
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2. Types of destinations in País Vasco

• Type 2 Poles of attraction of leisure tourists

Augusto Huéscar Lerena. IET. Spain.
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2. Types of destinations in País Vasco

• Type 3 Poles of attraction of family related
  tourists

Augusto Huéscar Lerena. IET. Spain.
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2. Types of destinations in País Vasco

• Type 4 Poles of attraction of business tourists

Augusto Huéscar Lerena. IET. Spain.
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3. Types of tourists received by road

• French leisure tourists to San Sebastián (21,5)
• Transit tourism
• Portuguese and belge (15,4)
• Transit tourism with hotel overnight stay (6,5)
• Transit tourism without hotel overnight stay
  (11,7)
• Visiting friends and relatives (15,2)
• Cultural tourism (11,0)
• Group tourism (6,2)
• Others
• Study (5,4)
• French campsite (4,2)
• Leisure tourism in Zarautz

Augusto Huéscar Lerena. IET. Spain.
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4. Types of destinations in País Vasco of
tourists received by road

• Type 1 Transit zones

Augusto Huéscar Lerena. IET. Spain.
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4. Types of destinations in País Vasco of
tourists received by road

• Type 3 Zones of leisure and recreation holidays

Augusto Huéscar Lerena. IET. Spain.
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4. Types of destinations in País Vasco of
tourists received by road

• Type 7 Cultural Tourism destinations

Augusto Huéscar Lerena. IET. Spain.
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4. Types of destinations in País Vasco of
tourists received by road

• Other types of destinations 2, 4, 5 6
  Multi-feature zones, family visits, sports and
  group tourism

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Conlusions of the analysis

• País Vasco has well assorted tourism flows,
  determined by means of access
• Destinations show significant differentiating
  features
• No data ? no analysis ? no knowledge ? no
  capacity of response

Augusto Huéscar Lerena. IET. Spain.
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Typologies of tourists in Spain

• The case of Euskadi

Augusto Huéscar Lerena. Instituto Estudios
Turísticos. Spain (augusto.huescar_at_iet.tourspain.e
s)