INTERGRADATION OF THEORY

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INTERGRADATION OF THEORY PRACTICEA PROPOSED
MODELPRESENTATION FORBEST SUSTAINABLE
TOURISMTHINK TANK IV

• JAMES HOLLERAN, Ph.D.
• EHL-HISD
• HOSPITALITY INSTITUTE FOR SUSTAINABLE DEVELOPMENT

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THEORY/PRACTICE INTERGRADATION

• PRESENTATION AGENDA
• EHL
• Who we are
• The tourism curriculum (Theory)
• Hospitality Institute for Sustainable Development
  (HISD)
• What is it
• Key program activities (Practice)
• Proposed Intergradations
• Sustainable Tourism Course
• Other Curriculum /Program Activities

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THEORY/PRACTICE INTERGRADATION

• A few comments before beginning
• Not a research project
• Limited applications
• Project recently initiated
• Evaluation assessment criteria yet to be
  developed

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THEORY/PRACTICE INTERGRADATION

• Ecole Hoteliere de Lausanne
• First hotel school in the world
• 1,300 students from more than 70 countries
• Associate, Bachelor and Master degrees
• Multi-National Accreditations
• Over 5,000 Alumni great track record

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THEORY/PRACTICE INTERGRADATION

• The Tourism Curriculum
• BOS (Bachelor Of Science) Program in Hospitality
  Management
• 4.5 semesters / Semester Based Program
• Two internships
• Bi-lingual (F/E)
• Heavy course loads
• Tourism Courses
• BOS 5 (Fifth Semester)
• International Tourism (45 CH)
• BOS 6
• Sustainable Tourism (Environmental Awareness
  Eco-Tourism) (45 CH)

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Hospitality Institute for Sustainable Development

• A group of Interdisciplinary hospitality faculty
  (planning, design, architecture, law, tourism,
  engineering, operations, marketing, IT, research,
  etc.), with the support of EHL administration,
  staff and students share a common goal- to move
  the hospitality sustainability agenda forward

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EHL-HISD Mission

• To support the hospitality industry through the
  development of improved policies, practices and
  procedures, as well as improved economic
  environments, so as to ensure a more sustainable
  future for the industry itself and for the
  communities in which it works.
• To provide EHL students with new opportunities to
  develop their interdisciplinary understanding and
  a keener awareness of the value of sustainable
  development.

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Hospitality SustainabilityFocus on Property
Activities
Output
Input

• Waste
• CO2
• Solid
• Liquid

• People
• Staff
• Customers
• Utilities
• Water
• Energy
• Supplies

Given Business model generates limited profit
margins Consolidation growth are key
drivers Stakeholder value S.T. profitability
are critical
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EHL-HISD DESTINATION TEAM FOCUS
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THEORY/PRACTICE INTERGRADATION

• Over-view of Proposed Model
• BOS 6 Sustainable Tourism
• Paired Research Project Fall/04
• Greening the Curriculum Project Spring/05
• Misc. Applications
• Graduate Students Green Globe
• BOS 7 SBP Compass Group
• Student Internships
• Property Team Applications
• SMILE Project

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Phase 1
Phase 2
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THEORY/PRACTICE INTERGRADATION

• Stakeholder Relationship Forum
• Paired Research Project
• Forum Participation
• Table facilitation team
• Supportive research function
• Pilot Test Data Analysis Support

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Selected Research Model
SUSTAINABLE TOURISM PAIRED RESEARCH PROJECT
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THEORY/PRACTICE INTERGRADATION

• Pilot Testing Stakeholder Partnership Models
• Preliminary Research on tourism trends/issues
• Table Setting Facilitation Support
• Report Development

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THEORY/PRACTICE INTERGRADATION

• Misc. Applications
• Graduate students
• Administrative support/employment
• Green Globe initiative
• BOS 7 SBP Planned benchmarking studies with
  Compass
• SMILE Fund Raising Annual Conferences
• Property Team Initiatives
• Student Green Team Internships

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THEORY/PRACTICE INTERGRADATION

• Summary Remarks
• Essential linkage between student and faculty
  learning as part of EHL-HISD Mission
• Key is making the Learning as REAL as possible
  providing guidance needed for future professional
  and personal decision making
• Support the debate over fundamental issues
  (climate change) and introduce alternative
  arguments
• Help students see the complexity and the linkage
  between Hospitality, Tourism, Destinations and
  Sustainability and implications to Hospitality
  Operations