TOURISM GLOBAL VIEW

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• TOURISM GLOBAL VIEW
• Fish where there is plenty!
• Tourism the world largest sector 500 billion
• 900 m Arrivals in 2007 estimated at 1.6 billion
  in 2020
• Domestic Tourism (travelling in their own
  country) 4 to 5 times the number of
  International Arrivals
• Tourism generated 8 trillion in 2008 growing at
  4.4 per year towards 15 trillion in 10 years
• 83 of the Worlds countries have Tourism in the
  top 5 source of foreign exchange

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TOP 10 TOURIST DESTINATIONS ( International
tourist arrivals in millions)
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INTERNATION TOURIST ARRIVALS AS PER CONTINENT
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Just over 50 per cent of all spending on tourism
is by travellers from just ten countries namely,
Germany, United States, United Kingdom, France,
Japan, China, Italy, Canada, the Russian
Federation and the Republic of Korea.
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• SOUTH AFRICAN VIEW
• 9 million arrivals in 2007, from 300k in 1994
• Key source Markets
•  UK, up 8,7 from 26 675 to 28 994 USA, up
  8,2 from 24 784 to 26 812 Germany, up 1,9
  from 13 083 to 13 337 France, up 30,8 from 7
  431 to 9 717 Australia, up 1,2 from 7 113 to 7
  199 India, up 23,3 from 5 751 to 7 090 The
  Netherlands, up 4,6 from 5 637 to 5
  897 Canada, up 16,8 from 3 579 to 4
  180 China, down 4,9 from 3 634 to 3
  455 Italy, down 2,3 from 3 207 to 3 132

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• Key Source Markets for Africa
•  Lesotho, up 2 from 176 124 to 179
  576 Zimbabwe, up 24,8 from 76 886 to 92
  926 Mozambique, up 1,2 from 90 490 to 91
  535 Swaziland, up 5,6 from 86 110 to 90
  954 Botswana, up 2 from 61 814 to 63
  028 Namibia, down 2,2 from 19 276 to 18
  856 Zambia, up 8,8 from 14 598 to 15
  884 Malawi, up 2,9 from 11 534 to 11
  870 Nigeria, up 0,8 from 3 487 to 3
  516 Angola, up 20,9 from 2 488 to 3 009
• Tourism 10 Icons most visited places in South
  Africa
• - Table Mountain
• - Drakensberg
• - Kruger National Park
• - Gods Window in Mpumalanga
• - Robben Island
• - Cape Winelands
• - Garden Route
• - Tsitsikama in the Eastern Cape
• - Clarens in Free State
• South African townships

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• South African Tourism Institutions
• - TBCSA Private
• - DEAT Government
• - TEP Parastatal
• - SAT Parastatal
• - Grading Council Parastatal
• - Tourism BEE Council Parastatal
• - THETA Parastatal

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FREE STATE POSSIBLE TOURISM MARKET NICHE

• Conventions Market (local International)
• Tourism Product development Mantsopa Ladybrand,
  Historians/Archeologists, ANC/NP
• Home hosting farming/ township
• The backpackers Paradise boarding schools,
  community halls and centres
• The Maluti Corridor Serengeti Migration Kenya
• Time share market focus 14 resorts (captive
  market)

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FREE STATE TOURISM INSTITUTIONAL FRAMEWORK
BUILDING

• Private Sector Mobilization
• Product development/maintenance
• Market Focused research who?
• - packaging what?
• - stimulation trigger!
• Tracking Where are we? Where do we want to be?
• Interventions required?