EWSD InterNode in a nutshell

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Applications and Services for Voice/Data
Convergence
Sigrid Schneiders ICN WN CS PLM Siemens AG, Munich
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Driving forces of voice/data convergence Network
architecture principles Applications for
voice/data convergence Conclusion
Sigrid Schneiders ICN WN CS PLM Siemens AG, Munich
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Network Solution for Voice-Data Convergence
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Network Growth Rates
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MotivationA switch is more than a switch ...
User
User
Feature and Service Processing
SS7 INAP V5.x CAS
SS7 INAP V5.x CAS
Signaling
Switching
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MotivationSwitch Intelligence applied to Packet
Infrastructure
User
User
Feature and Service Processing
SS7 INAP V5.x CAS
SS7 INAP V5.x CAS
Signaling
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MotivationPlus Media Gateways and Multi-Service
Access
User
User
Feature and Service Processing
SS7 INAP V5.x CAS
SS7 INAP V5.x CAS
Signaling
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Driving forces of voice/data convergence Network
architecture principles Applications for
voice/data convergence Conclusion
Sigrid Schneiders ICN WN CS PLM Siemens AG, Munich
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Voice/data network architecture
SURPASS hiQ
INAP
H.323
Gatekeeper
SS7
MGCP
MGCP
H.323
Multimedia user
SURPASS hiG
bearer
SS7
SURPASS hiG
Dial-in user
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Converged Realtime ServicesVoice-Data Server
with Open Interfaces
IP-Clients
Domain Name Server
SURPASS hiQ with open API
Realtime Voice-Data Server
E-Mail Server
WWW Server
SURPASS Application Server
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Driving forces of voice/data convergence Network
architecture principles Applications for
voice/data convergence Conclusion
Sigrid Schneiders ICN WN CS PLM Siemens AG, Munich
12
Migration strategy

• Characteristics of IP Packet Networks
• Time to market
• aggressive time to market for new applications
• Personalization
• Internet services are highly personalized.
• Wide range of applications
• Due to simplicity and the common availability of
  IT skills, there is a huge application base for
  the Internet
• Intelligent Terminals
• In the Internet, servers, host applications and
  user terminals provide a massive processing
  power.

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Application overviewCommon characteristics

• Carrier grade availability and scalability
• Based on commercial HW and SW platforms
• Services support TDM as well as packet networks
• Smooth integration with PSTN and ISP
  infrastructure (e.g. switches, modem pools, IP
  backbone)
• Optimized for integration into heterogeneous
  networks
• Web enabled service administration
• Modular application approach allows to bundle and
  combine SURPASS applications
• Support for PC based intelligent terminals
• Standards based architecture (H.323, SIP, MGCP)

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Applications OverviewA subset of SURPASS
services application

• Subscriber Services
• Call Completion On Internet Busy CCIB - Call
  Completion On Internet Busy makes it possible to
  be on the Internet and receive a phone call at
  the same time
• Click-to-Phone web enabled outbound dialing

• Commerce Services
• Click-to-dial

• Multimedia Services
• VoxPortal Call and have your emails read to you
• Business Communication Call and listen to any
  HTML page

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CCIB - Call completion on Internet busy
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SURPASS Click-to-PhoneUser authorization and
accounting is done by the Click-to-Phone Server
Application Server
Any PSTN destination
SURPASS hiQ 9x00
Click-to-PhoneServer
SURPASS hiG
PSTN/ISDN
IP / ATM backbone

• User PC
• Web browser
• PC phone application

Web Call Center

• Support for Call button on web pages to access
  predefined customer service
• Support for free dialling to access any number

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Functional sequence for Click-to-Phone to any
number (Step 1)
SURPASS hiQ LDAP Server
SURPASS hiQ Click-to-PhoneServer
The ID and the password are checked by the
Click-to-Phone server.
The LDAP server stores user and authentification
information.
Users access the application via a Web page
where they enter their ID and their password.
If the login is successful, a Web page is
displayed where the user can enter the
desired destination number.
User PC Web browser PC phone application
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Click-to-PhoneTM Any number Dial page

• Enter the phone number via
• keypad
• favorites
• or choose one from
• personal directory
• online directory
• High security for the call
• unique key
• check at the involved components

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Functional sequence for Click-to-Phone to any
number (Step 2)
The SURPASS hiQ Click-to-Phone application
transfers the call data to the SURPASS hiQ 20
Registration and Routing Server.
At the same time, the SURPASS hiQ Click-to-Phone
application causes the PC to start NetMeeting.
SURPASS hiQ Click-to-PhoneServer
User PC Web browser PC phone application
SURPASS hiQ 20 Registration and Routing Server
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Functional sequence for Click-to-Phone to any
number (Step 3)
SURPASS hiQ 20 Registration and Routing Server
NetMeeting sets up a signaling connection to the
SURPASS hiQ 20 Registration and Routing Server
and transmits the dialed information.
The signaling information is passed on to the
SURPASS hiG VoIP Gateway.
SURPASS hiG VoIP Gateway
User PC Web browser PC phone application
The SURPASS hiG VoIP Gateway processes the
dialed information in order to set up a
connection to the desired subscriber in the
public switched telephone network.
NetMeeting sets up a voice connection to the
SURPASS hiG gateway.
Called user
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Click-to-DialThis Web Call Setup package is
based on the Enhanced Click-to-Dial service
The Web Call Setup package is located on the Web
server and application servers
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Vox Portal serverPrinciple Voice access to any
Internet/Intranet contents
VoX Portal

• VOICE INTERFACES
• PSTN E1/DSS1
• VoIP H.323

• OPEN INTERFACES
• POP3, IMAP4, SMTP
• HTML/HTTP
• VXML/HTTP

MULTIMEDIA SERVICE PLATFORM

• Offering Voice access to the Internet
• Standard interfaces towards Internet towards
  voice networks

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SURPASS VoxPortalOffer voice access to data
applications
SURPASS hiQ 9x00
Application Server
E-mail
VoxPortalServer
HTML
Any Mobile destination
SURPASS hiG
VXML
IP / ATM backbone
Any PSTN destination
PSTN/ISDN
The product release of VoxPortal in 4/00 will
also offer direct PSTN/ISDN access.
HTML HyperText Markup Language
VXML Voice eXtensible Markup Language
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Where can a Vox Portal be deployed?
CUSTOMER PREMISES
NETWORKS/ENTITIES OF ONE GIVEN OPERATOR
OUTSIDE (INTERNET WORLD)
PSTN
Other ISPs
TEL PBX
Global IP Network
E-MAIL SERVER
WEB SERVER
VOX PORTAL SERVER
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Driving forces of voice/data convergence Network
architecture principles Applications for
voice/data convergence Conclusion
Sigrid Schneiders ICN WN CS PLM Siemens AG, Munich
26
Revenue Potentials of Voice Data Services
350
300
32
80
250
20
45
55
45
200
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monthly expenses for telecommunication in DM
8
5
26
150
32
100
196
179
154
132
50
Residential subscribers pay up to 30 for
voice/data services on top of their monthly
telephone bill
0
lt 15 DM
15 to 29 DM
30 to 59 DM
60 to 100 DM
Source Siemens ICN M CM, Survey 05/99
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Benefits of converged services and applications

• A strategy, which exploits optimally the strength
  of both, existing voice service logic and open
  IT.
• The user wants them!
• for better control over communication and
  information sources
• The industry needs them!
• e.g. E-Commerce in mass market requires voice
  and web based call centers