Marketing Communications

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GASPA PSC Committed to having a highly
qualified teacher in every Georgia classroom
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• Quest for the Best
• Staffing Our Schools in the Era of No Child Left
  Behind
• Georgia Association of School Personnel
  Administrators
• Fall Conference - December 7, 2005
• Robert Maxson, TeachGeorgia Program Manager
• Sherry Smith, Program Specialist
• Chuck McCampbell, Computer Services Director

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Georgia Teacher Staffing

• Yesterday
• Today
• Tomorrow

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The Beginning of Public Education in Georgia

• Savannahs Massie Common School
• Opened October 15, 1856
• Three teachers
• Including the Principal
• First day of school, 150 students
• Grew to 240 by end of school year

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General Order No. 29

• Issued in 1865 by Headquarters of U.S. Forces
• Teachers required to take examinations to qualify
  for employment
• In 1871, passing score was set at 80

No info on possible exemptions/waivers
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Massie Class Size

• In 1890, the seventh grade at Massie contained 71
  students for one teacher
• 19th century average enrollment per teacher was
  always well above 50 students

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The More Things Change...

• 1867
• Some teachers have shown an interest in their
  work almost amounting to enthusiasm per Board
  Member
• 1871
• Schools first principal left to become first
  superintendent of Atlantas yet-to-be opened
  school system

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Public School Teacher Recruitment

• July 1991, PSC created as a separate state agency
• Attract the highest possible number of qualified
  personnel to become educators in GA

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March 1996

• Over the next decade Georgia will enjoy a small
  surplus of teachers in all areas except physics
  and chemistry
• Educator Supply and Demand in Georgia, Southern
  Regional Education Board

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Late 1990s Teacher Recruitment

• Electronic job boards
• Early Internet Age
• Isolated from other data
• Recruiting was supported by a standalone
  database or was totally paper-based!
• 1999 Teacher Shortage!

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Public School Recruitment Services

• In January, 2000, PSRS becomes TeachGeorgia.org
• Developed Brand identity
• United school systems to drive qualified teacher
  candidates to clearinghouse

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Then Comes No Child Left Behind in 2001

• NCLB defines a highly qualified educator
• Redefines teacher recruitment

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Impact of NCLB on Recruiting

• Match educators qualifications to subject
• Requirement for a highly qualified educator
• Absolute requirement in Title I situations
• Hard to staff schools
• High priority schools
• In all cases, must send the dreaded letter to
  the parents when the teacher is not highly
  qualified

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TeachGeorgia.org

• Between 7/1/04 to 6/30/05, 32,000 new registrants
  on the web site and 107,530 applications
  submitted
• School systems posted 5,726 jobs

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FY05 Source of 11,697 New Teachers
Status Report The Georgia Educator Workforce
2005 PSC - EWRAD
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46.6 of Georgias newly hired teachers were
either teachers from out-of-state OR were
individuals transitioning into Education from a
different profession
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Georgia Teacher Supply

• Reality Check...
• If it was not for out-of-state teachers and
  career transition professionals, Georgias
  schools would be in a much more difficult position

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Teacher Supply Demand

• Successful out-of-state recruitment... only as
  long as other states produce more teachers than
  they need or GA is more attractive in terms of
  salary, benefits, and working conditions than in
  other states

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Georgia Teacher Supply

• Reality Check
• Georgia must remain competitive - not just with
  other states but with corporate America for
  talented people

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Metro Atlantas Top Employers

• 1 Gwinnett County Schools
• 2 Kroger Company
• 3 Delta Airlines
• 5 BellSouth Corp.
• 9 Cobb County Schools
• 10 DeKalb County Schools
• 13 Fulton County Schools
• 16 IBM
• 17 Atlanta Public Schools
• 18 Clayton Clayton Schools

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To Staff Georgias SchoolsWe Must Continue To...

• Market and promote the teaching profession to
  children and adults
• Attract professionals from other careers into the
  teaching profession
• Continue to encourage and shift perception
  from...

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Teacher WannabesTo

• ASPIRING EDUCATORS

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We Must Not Leave Any Prospective Highly
Qualified Teacher Behind
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2,266 Non-Professional Placements in GA - FY05

• One year PLT
• GATAPP
• 5-Year Non Renewable

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Since January - TeachGeorgia

• Partnership with GA Dept. of Labor Workforce
  Investment Boards
• Conducted 51 TeachGeorgia Information Sessions
  across the state (28 locations)
• Targeted at increasing the supply of prospective
  career switchers into GA classrooms

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Current Value of the TeachGeorgia.org
Brandfor Teacher Recruitment?
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TeachGeorgia.org

• 2004 - TeachGeorgia.org was redesigned
• Previously, it was a standalone data silo
• Redesign enabled TeachGeorgia.org to integrate
  with other PSC databases
• TeachGeorgia now part of an Enterprise data
  system

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What is Enterprise Data?

• Not the starship!
• Enterprise data consists of
• an organizations data
• organized by a model
• into a common structure

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Enterprise Data for TeachGeorgia.org

• Data Generated by the Professional Standards
  Commission
• Certification Information System
• Certification
• Assessment Results
• Educator Ethics
• Educator Preparation Information System
• TAPP Candidates
• More to come...

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Enterprise Data for TeachGeorgia.org

• Data acquired from other sources
• GDOE Certified Classified Personnel Information
  (CPI) Report
• GDOE Student Information System in future

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TeachGeorgia.org

• Integrated data provides value to both job seeker
  and the school system
• Real-time updates of certification status
• More accurate picture

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TeachGeorgia.org

• Understand pools of potential employees
• Identify sources of new teachers
• What sources of new teachers, what employee
  characteristics correlate with retainable
  employees?

Who stays who grows
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Future for TeachGeorgia.org

• Increased integration with the Certification
  process to draw more traffic
• Online Certification Payments (22 of payments
  made online since July 05)
• Online Certification Application (aka Son of
  ExpressLane in FY 07)

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Future for TeachGeorgia.org

• Enhancements in February and March
• Easier job search for applicants
• Easier application builder
• More attractive pages - style update
• More search options to help you find and filter
  applicants

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Recruiters Future Get the Highly Effective
Teachers

• Imagine the next step after NCLB what if highly
  qualified isnt enough?
• Highly effective is measured in the context of
  student achievement

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We have a long ways to go but were almost
thereRon Zook, former UF coach
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QUESTIONS?
THANK YOU!
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