Teller Competency Presentation

1
Calming The StormManaging Your Career and
Professional Brand In Difficult Times
2
Who is Michael Homula and BFC

• 15 years of proven recruiting, recruiting
  leadership results and recognized superior
  performance.
• Career Highlights
• Founded Bearing Fruit Consulting in 2006
• Full Service Recruiting Strategy Consulting Firm
• Strategy design and implementation
• Process and team architecture design and
  re-engineering
• Recruiter Training and Development
• TRMS design and implementation
• Competency Modeling and Behavioral Interview
  Design
• Executive Search and Recruitment Process
  Solutions

3
Who have we worked with?
4
Heres what we are doing today

• Discuss labor market conditions, candidate
  typology and impact on recruiting / career
  searches
• Networking strategies
• How to choose a headhunter
• Resume building
• How to get the most from job boards
• Managing your professional brand
• Improving your skills and preparing for the next
  opportunity

5
Labor Market Conditions

• 7.6 National Unemployment Rate
• 508,000
• Change in Employment Level -1,239,000
• 10.6 Michigan Unemployment Rate
• 133,000 since JAN08
• Change in employment level -230,178
• Baby Boomer Retirements Peak 2012
• A time like no other in recruiting and talent
  management

6
Michigan Unemployment Since 98
7
Michigan Employment Since 98
8
Candidate Typology
Active

• Active 15
• Need a job
• Aggressively looking

• Less Active 15
• Want a better job
• Somewhat looking
• Semi Passive 20
• Want a much better opportunity
• Waiting for a call

Less Active
Recruiting Sweet Spot
Semi Passive

• Very Passive 50
• Not looking at all
• Attracting them requires a VERY compelling
  opportunity.

Very Passive
9
Networking StrategiesIts no longer JUST about
business cards, networking events and business
after hours
10
Its all about who you know but

• The where and how have changed
• The mechanisms and structure of those
  relationships have changed
• It has become much easier to make connections
  quickly
• The definition of I know someone is changing
• More and more relationships are being
  established, built and sustained virtually

11

• The average number of LinkedIn connections for
  people who work at Google is forty-seven.
• The average number for Harvard Business School
  MBAs is thirty-eight.
• People with more than twenty connections are
  thirty-four times more likely to be approached
  with a job opportunity than people with less than
  five.
• All 500 of the Fortune 500 are represented on
  LinkedIn.
• 499 of them are represented by director-level and
  above employees.

12

• Build robust, results focused and detailed
  profiles
• The more information the more likely you are to
  be found
• Get recommendations and endorsements of your work
• Colleagues, leaders, industry experts etc.
• Quantity matters
• Increase Visibility
• Improve Connect-ability
• Contact Settings What are you open to?
• Career opportunities etc.

13

• Questions and Answers
• Get involved, become an expert
• Job Search and Job Notifications
• See how you might be connected to the hiring
  manager or company
• Jobs Insider Tool
• When using job boards this tool shows you how
  your connected
• Perform blind, reverse, and company reference
  checks
• Include a link to your LI profile in your email
  signature.

14
(No Transcript)
15

• Build robust, results focused and detailed
  profiles
• The more information the more likely you are to
  be found
• Key words are critical on FB they are
  hyperlinks to others!
• Connect with industry professionals and
  recruiters
• Join group and association communities on FB
• It is more about quality of relationship with FB
• Connect to target professionals, recruiters and
  industry experts
• Post your thoughts, what you are reading and
  projects you are working on

16
Managing Your Professional and Personal BrandBet
you didnt know you had one!
17
Professional Personal Brand

• Google YOU Check Your Brand
• Start a Blog
• Create an online brand presence
• Blog and forum comments
• Professional website
• Be everywhere
• Keep your personal life private
• Jobfox.com and Twitter.com
• Update your status on LI and FB
• Be persistent dont slack off
• Building a brand takes time

18
Top Project Management Blogs

• Project Management Tools, Techniques Best
  Practices
• http//www.4pm.com/saga.html
• Reforming Project Management
• http//www.reformingprojectmanagement.com/
• Herding Cats
• http//herdingcats.typepad.com/my_weblog/
• Eric D. Brown Technology, Strategy, People
  Projects
• http//ericbrown.com/
• PMI Voices On Project Management
• http//blogs.pmi.org/blog/voices_on_project_manage
  ment/

19

• Improve your Google Page Rank Using LI
• Search Engine Optimization Make LI profile
  public/Full View
• Customize Profile URL to your name
• Use it in comments on blog posts etc.
• Add a photo
• Utilize the links section
• Your blog, company website, FB profile, personal
  website etc.
• Facebook works the same SEO

20
Finding a HeadhunterEvery recruiter is not the
same
21
Finding a Headhunter

• Dont pay a headhunter to work for you
• Retained vs. Contingency
• Dont be fooled by industry specialization
• Work from referrals as much as possible
• Interview the headhunter
• Who are your clients?
• How many placements did you make in the last 12
  months?
• How many years of experience?
• Where do you find your candidates?
• Do you get my permission before marketing me to a
  client?

22
Finding a Headhunter

• Careful when working with multiple recruiters
• Fee issues
• You could look desperate if presented to the same
  client
• Take every call from every headhunter
• Where did you get my name?
• Can determine the value of the relationship and
  ability of the recruiter
• If pitched a job, find out if it is exclusive to
  the headhunter
• Be wary of recruiters who are selling you without
  a relationship work with consultative
  headhunters

23
Resume reConstructionBuilding a resume that
works for web 2.0 and the new recruiting
generation
24
Resume reConstruction

• Use plain text - American Standard Code for
  Information or ASCII
• Remember ASCII does not support formatting
• Utilize ALL CAPS
• Create divisions with ------, ........,  _____ or
  carriage returns (Enter key)
• or - in place of for list items
• Resumes are stored in Applicant Tracking Systems
  for searching
• Key word up your resume
• Consider placing your resume on your web page
• Buy your name domain www.michaelhomula.com

25
All Job Boards StinkBut here are a few tips on
which ones to use and how to use them more
effectively
26
All Job Boards Stink

• You are another resume in a vast resume and
  profile wasteland of candidates
• On paper they are just like you
• The really good recruiters use them sparingly
• They network, work referrals and utilize advanced
  search techniques
• Use job board search functionality and then
  network to the opportunity
• Linked in Jobs Insider
• Search your network on LinkedIn, FB and other
  social networking sites.
• Blogs

27
Some boards to use
28
Prepare For Your Next Career NowThink like a
recruiter and build your skills, network and
pipeline in advance
29
Prepare Now For Later

• Research, Research, Research
• Know all there is to know about the job market,
  your salary competitiveness
• Engage with all headhunters and recruiters
• Build relationships now, market intelligence
• Network and build a robust level of connectivity
• Utilize the techniques we discussed
• Really work on establishing a professional brand
  and online presence

30
Prepare Now For Later

• Write articles, attend events in your industry
  and professional space
• Advance skill and knowledge through training,
  seminars and advanced education
• Stay on top of the latest developments
• New technology, new strategies, new tactics
• Think about how to apply other profession and
  industry advancements to your world
• Look into alternative career paths utilizing your
  experience and skills

31
Michael Homula mhomula_at_bearingfruitconsulting.com
517-579-8948 www.bearingfruitconsulting.com
I am the vine you are the branches. If a man
remains in me and I in him, he will bear much
fruit apart from me you can do nothing.  John
155