Build your business, build your town

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Build your business, build your town

• Attracting retaining attracting young
  professionals

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Who is WHK Eastern Victoria

• Formed in 1990 as a result of merger between
  Armitage Fawcett Downie Thomson
• 8 offices across Eastern Victoria, 200 staff
• Joined WHK Group in 1999
• Publicly listed (ASX) accounting and financial
  planning group
• 5th largest accounting group in Australia
• 21 member firms
• 14 based in regional areas/communities

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Our Network of WHK Member Firms
WHK(North Queensland)
WHK(North Queensland)
WHK(South Queensland)
WHK Horwath (Brisbane - Qld)
WHK (Murray Darling - Vic, NSW, SA)
WHK Camerons (Northern NSW)
WHK (Western Victoria)
WHK (Central West NSW)
WHK Horwath (Melbourne - Vic)
WHK Horwath (Sydney - NSW)
WHK Gosling Chapman (Auckland - NZ)
WHK (Eastern Victoria)
WHK Coffey Davidson (Hastings - NZ)
WHK Sherwin Chan Walshe (Wellington - NZ)
WHK Horwath (Perth WA)
WHK (Albury - NSW)
WHK West Yates (Nelson - NZ)
Prescott Securities Limited (Adelaide - SA)
WHK (Tasmania)
WHK Taylors (Otago NZ)
WHK Cook Adam Ward Wilson (Southland Central
Otago - NZ)
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Importance of People

• 1 of 4 foundation stones of our business is
  PEOPLE
• Our PEOPLE work with our clients
• Our PEOPLE define our contribution to our
  communities
• Our PEOPLE deliver on our business strategy

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Talent identification and development

• 14/21 member firms based in regional areas
• Common challenge is sourcing talent
• Smaller populations
• Limited tertiary take up
• Competing opportunities
• Perception of career pathways remuneration
• Bright lights BIG City

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Understanding What Young People Want

• Exciting
• Structured real career pathways
• Technical training and personal development
• Empowerment, to be in the action and early
• Variety of learning experiences
• Flexibility
• Culture of belonging and success

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Our response WHK Cadetship Program

• Entry level opportunity within our firm
• Allows people to study university work on a
  casual basis
• Flexible working hours - 1 day per week or
  holiday work be patient flexible
• Practical experience support through on the job
  training

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Our response WHK Cadetship Program

• Team environment, involvement in everything
• Commitment to a position in our firm upon
  completing study
• Mentoring system
• Cadets paid an hourly rate receive 1,000 each
  year towards study costs

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Marketing Strategy

• Invest the time be consistent stick at it
• Have clear value proposition marketing
  collateral
• Tell everyone, host information sessions
• Public forums
• Secondary schools
• Your clients
• Attend career expos at universities
• Open door policy to work experience

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Marketing Strategy

• Make sure everyone in your business understands
  the importance of recruiting
• ve reinforcement, reward recruitment referrals

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What we have found

• It takes time but you need to make a start and do
  something!!
• Go for more than 1
• Younger people add value to our business
• Starting early promotes commitment retention
• Positioning and reputation counts
• People talk, The network is alive

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Our cadets

• Make sure everyone in your business understands
  the importance
• Reward referrals

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WHK445 Raymond Street SALE VIC 3850 Ph 03
5144 2500 Fax [phone]
www.whk.com.au