IEEE Computer Society

1
IEEE Computer Society

• Book Publishing Program

2
In the early 1990s the Book program was doing
well.

• The then Publisher decided to kill the program
  for various reasons.

3

• In order to keep some book publishing activity
  the Board decided to limit the Book program to
  only those subjects that were of direct interest
  to the Computer Society
• Mainly the production of books on Software
  Engineering.

4

• Staff reduced to one person.
• Most book publishing relegated to the IEEE
  program IEEE had a production and marketing
  agreement with Wiley
• We did not have the marketing ability to do much.

5

• Press Operating Committee reestablished
• New blood found to lead 2 book series
• Software Engineering Standards
• Software Engineering Best Practices.
• It takes time to
• define the goals,
• find Editors-in-Chief,
• get them to find authors,
• get the authors to write,
• get books reviewed,
• and finally published

6

• Major goal produce books that were based on the
  Software Engineering Standards.
• Major problem IEEE SA owns the rights to the
  standards and refused to allow them to be quoted
  in any books published by us without restrictions
  that made the whole series impractical
• limited to about 10 of standards
• royalties were prohibitive.

7

• Many months went by in trying to discuss this
  with IEEE SA got so bad that they wouldnt
  respond to either e-mails or phone calls.
• Required high level intervention to break the
  deadlock.
• Agreement only reached recently with IEEE SA (now
  we can really start the series!)

8

• We have, ourselves, reached an agreement with
  Wiley to act as our production and distribution
  arm.
• IEEE Press in trouble and likely to close too
  many staff, too many expensive trips, too many
  poor quality books.

9

• Software Engineering Standards Series
• 12 titles
• can use up to 50 of the content of 19 different
  standards
• Goal is to deliver 3 titles by the end of this
  year.
• Project one new SES book out in December, 2 in
  January 2005.

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Status of Standards Based Guides

• Title Author Contract MSS in Review to
  Wiley Published
• Software Reuse McClure
• The Roadmap to SWE Moore X July 04 Aug 04 Sept
  04 Dec 04
• Software Reviews TBD
• Software Configuration Mgmt D Shafer X April
  04 June 04 Aug 04 Jan 05
• Software Requirements L Shafer X April 04 Aug
  04 Sept 04
• Software Project Management Christensen X 2005 200
  5
• Software Testing TBD
• Software Quality Horch X Sept. 04 Nov 04 Dec
  04 May 05
• Software Maintenance Croll X Jan 06 Feb 06 May
  06 Nov 06
• Software Life Cycle Moore
• Software Risk management TBD
• Software verification Fujii X Jan 03 March
  04 May 06 Sept 06

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• Several new manuscripts offered to us and some
  were very good
• Did not fit easily into the two Software
  Engineering book series (Standards, and Best
  Practices)
• Best Practices to be split
• Current Practices for Practitioners
• Engineering Technologies for SWE
• Currently looking for EICs

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• SAB what can you do?
• There is no point in having a standard if
• People dont know about it
• It is incomprehensible without a guide
• We cant get permission to publish it
• It is so expensive that practitioners cant
  afford it

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• We know how to publish
• You know the subject matter
• Some of you are already authors
• Others should be
• Timing is everything if you miss a deadline
  then you cause everything to back up.

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IEEE Computer Society Sales

• John Wiley Sons
• June 10, 2004

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2003 Sales

• 2003 sales met projections
• One new title published Phillips / It Sounded
  Good When We Started
• 67 backlist titles at Wiley (Sales for previous
  years were from more than 125 titles see chart
  on next slide)
• Average publication date of titles 1997 (a
  result of the attempt to close the book program)

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Average Revenue Per Title

• Peaked in 1998
• Declined through 2001
• Modest increases in 2002 and 2003

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Sales Prognosis

• Economic environment -- Industry computer book
  sales and electrical engineering book sales have
  declined since 2000
• Life cycle of typical new title (excluding
  bestsellers/textbooks)
• 2d year -- 45 of first year
• 3d year -- 50 of second year
• 2004 sales show modest improvement over 2003
• Sales plan to increase sales in Asia