3rd Stop Cervical Cancer Conference

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3rd Stop Cervical Cancer Conference
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Review of Objectives

• Educate the public on cervical cancer v
• Increase awareness of cervical cancer to that of
  breast cancer v
• Encourage a culture of screening and vaccination
  amongst women through information (cervical
  cancer prevention)v
• Highlight the milestones of First Ladies in
  increasing awareness of the diseasev

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Conference Feedback

• Media Activities
• Media invite to conference
• Preconference press release
• Media motivations for interviews and follow ups
• Media management and facilitation of media
  interviews during the conference
• Facilitation of media briefing following the
  conference
• Post conference press release
• Media contact post conference

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Conference Feedback

• Media Attendance and Contact
• Attendance
• Shape Magazine
• Your Family
• Health 24
• Beeld Newspaper (representing Medical Chronicle,
  Die Burger, Son, Volksblad)
• Independent Newspapers (representing The Star,
  Pretoria News, Cape Times, Independent Online,
  Daily News, The Mercury and Diamond Fields
  Advertiser)
• CNN
• Contact
• Good Hope FM
• SAfm
• Voice of the Cape
• All National and Regional Daily, Weekly, Trade
  Consumer, Electronic and Online Media on the
  Cervarix database Approximately 50 media
  contacted and invited to the conference.

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Conference Feedback

• Networking Opportunities
• Media
• Poor attendance from media as conference clashed
  with International Aids Society Meeting
• Good relations built with print media attending
  conference
• Increased profile for cervical cancer and GSK
• Increased visibility and awareness of cervical
  cancer
• Staggered publicity as attending media included
  daily press and consumer magazines
• Excellent electronic coverage from regional and
  national media
• Regional Media total reach of 1 441 000
  listeners
• National media total of 2 289 000 listeners
  reached
• South African First Lady
• Opportunity to lobby office on Cervarix
• Opportunity to work with First Lady on awareness
  campaign
• Department of Health
• Deputy Ministers Office Media Liaison
• Director General

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Media Coverage - Print
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Media Coverage - Print
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Media Coverage - Print
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Media Coverage - Print
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Media Coverage - Online
Lead story "Health -E News"
African First Ladies lead the way for cervical
cancer awareness 29.07.2009 Lungi Langa African
first ladies have vowed to raise awareness on
cervical cancer, one of the leading causes of
death among women on the continent. Taking the
lead, Tobeka Madiba-Zuma, one of South Africas
first ladies appealed to everyone attending the
3rd Stop Cervical Cancer in Africa conference in
Cape Town to join her in paying tribute to
millions of women who lost their lives to the
illness. A healthy nation consist of a healthy
working class and women are very important part
our economy, she said. Madiba-Zuma said she
hoped to use her position to advocate for more
attention to be paid to breast and cervical
cancer. The focus of this years conference was
on improving cervical cancer prevention through
vaccination, pre-cancer screening and
treatment. Delivering the keynote address at the
conference Dr Molefi Sefularo, Deputy Minister of
Health revealed that the National Department of
Health was considering making available two
cervical cancer vaccines in the public
sector. We still need to do a cost-benefit
analysis and decide which of the two vaccines
would be more beneficial to the country, he
added. Dr Aaron Motsoaledi, Minister of Health
said his department hopes to introduce education
to learners about human papillomavirus (HPV) that
causes cervical cancer. He stressed the
departments commitment to acquiring necessary
resources for making the cervical cancer vaccine
available. We acknowledge that we need to
strengthen our cancer control program, said
Motsoaledi. He said the department planned to
conduct a thorough review of the National Cancer
Control Programme before the end of this
year. Motsoaledi said the cancer guidelines
marked the foundation for the countrys cervical
cancer screening programme. However Motsoaledi
sited implementation as the greatest
challenge. He said that the health department
established a Cervical Cancer task team
comprising of academics, researchers expert
clinicians as well as National Health Laboratory
Services personnel to provide the Department with
guidance. He revealed that misconceptions
regarding cervical cancer which existed
especially among rural residents were some of the
challenges facing government in eradicating
cervical cancer. Madiba-Zuma highlighted the
need to scale up the accessibility of pap smears
in rural areas. Founder and Executive Director
of the Princess Nikky Breast Cancer Foundation
Princess Nikky Onyeri welcomed support from the
South African government. Only through
partnerships can we ensure wide availability of
the vaccines. It is in our power to save
countless lives, she said. She took up the
fight against cancer after being misdiagnosed
with breast cancer 16 years ago. Since then she
has taken it upon herself to engage communities
and leaders about cervical and breast cancer.
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Media Coverage - Print

• Outstanding Coverage
• Beeld Newspaper X 2 articles
• Your Family Consumer Magazine
• Shape Consumer Magazine
• Medical Chronicle - Medical Publication
• Health News 24 Online Media

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Media Coverage Electronic Media Interviews

• 20/07 VOC _at_ 0942 09h58
• Topic Cervical cancer awareness.
• INT John Kenneth-Blingsley ph, GSK
• Discussion about cervical cancer prevention week.
  
• 0948 ADS
• 0951
• INT John Kenneth-Blingsley ph, GSK
• Discussion about cervical cancer prevention week.
  
• 20/7 SAfm _at_13h21 13h29 Afternoon Talkback
• Topic 3rd Cervical Cancer in Africa Conference
• Guest Kholiswa Lekalake (GlaxoSmithKline)
• The 3rd Cervical Cancer in Africa Conference is
  happening today in CA and is being hosted by
  Princess Nikky Onyeri of Nigeria she is the
  founder of the Princess Nicky Breast Cancer
  Foundation..
• 22/7 RSG Monitor _at_ 06h40 06h44
• Topic 3,700 South African women die annual from
  cervical cancer. The third annual cervical cancer
  conference took place in Cape Town.
• INT Prof. Gerard Lindeque, University of
  Pretoria.
• Discussion about the prevalence of cervical
  cancer.

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Media Coverage Electronic Media Sound bytes

• 22/07 KFM 08h02 News
• 0802
• A multinational pharmaceutical company has
  expressed concern over the fact that too many
  women living in townships die of cervical cancer.
  The health ministry discussed the increase at a
  conference in Somerset West yesterday.
• VV Kholiswa Lekalake, GSK
• The challenge is that it is not something which
  can be self-examined. A visit to a doctor is
  required, and often women in township do not have
  access.
• 22/7 Cape Talk News
  07h32 -07h33
• A multinational pharmaceutical company is
  concerned too many women living in townships are
  dying of cervical cancer. The health ministry
  discussed the increase in deaths from the disease
  at a conference yesterday.
• VV Kholiswa Lekalake, GlaxoSmithKline
• The awareness around cervical cancer is not up to
  the levels where it needs to be.
• 22/7 Eyewitness News Website 07h32
• A multinational pharmaceutical company is
  concerned too many women living in townships are
  dying of cervical cancer. The health ministry
  discussed the increase in deaths from the disease
  at a conference yesterday.
• VV Kholiswa Lekalake, GlaxoSmithKline
• The awareness around cervical cancer is not up to
  the levels where it needs to be.

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Next Steps

• Evaluation of coverage received
• Facilitate further interviews with the Beeld
  newspaper on cervical cancer
• Increase reach of media coverage outside of South
  Africa
• Schedule follow up session with SA First Ladies
  office