Network Security Marketing Plan

1
Network SecurityMarketing Plan

• Hackers 4 Hire

2
Market Summary

• Network security has been a primary concern of
  the telecommunication industry since the first
  circuit-switched networks began to take shape.
• The needs of a well secured network has expanded
  beyond the capabilities of the in-house IT
  staffs.
• Growing number of small and medium-sized
  businesses tackling these issues is providing a
  rapidly growing market for managed security
  providers.

3
Product Definition

• Full-service information security consulting
  firm. Hackers 4 Hire is a Security Consulting
  firm offering a comprehensive range of services
  to help businesses protect their valuable assets.

4
Competition

• Swords and shields
• Strengths
• International Company based out of Knoxville has
  over 15 years experience in the field.
• They have performed remote services in Turkey,
  Saudi Arabia and South Korea. Support contracts
  are typically by phone, but can include an
  on-site component.
• Weaknesses
• Because they are an international company and
  still relatively small with only 10 security
  technicians, they run the risk of spreading
  themselves too thin and having to deal with
  delayed response time when traveling abroad.

5
Competition Cont

• Mitnick Security Consulting
• Strength
• The founder, Kevin Mitnick, has published several
  books on the subject of Security and Forensic and
  his name carries weight in this industry. His
  company not only offers network protection but is
  also dedicated to educating its clients and
  offers workshops all over the US.

Weakness They dont advertise at all and depend
only on referrals. They only operate in the
U.S
6
Positioning

• Hackers for Hire takes a proactive approach
  against security incidents by identifying
  possible vulnerabilities in a clients network and
  making recommendations for short- and long-term
  security improvements. These solutions address
  the security issues that could potentially be
  devastating to a company rather than going in
  after the fact and trying to put back together
  the pieces.

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Communication Strategies

• Strategy 1 - Networking Referrals - Using
  existing contacts and clients to build a larger
  network of potential clients.
• Strategy 2 - Web promotion - Using a web page to
  showcase the Hackers 4 Hire skills and
  knowledge, providing an "electronic brochure" as
  well as useful technical information free of
  charge.
• Strategy 3 - Advertising - Traditional methods
  such as ads in local newspapers industry and
  trade publications as well as Radio.
• Strategy 4 - Non-traditional - Creative and
  unique advertising such as door hangers, bumper
  stickers, etc.

8
Public Relations Advertising

• We need to specifically target the growing number
  of small and medium-sized businesses just now
  tackling these networking security issues, whose
  IT capabilitys are limited.
• Our strategy will include putting out press
  releases in local papers and advertising in local
  trade magazines, newspapers and industry
  publications. Also, we will make ourselves
  visible at trade shows with workshops on small
  business network security where our technicians
  will have the opportunity to network with
  business owners.
• Our Ad Campaign for this first year will run
  about 50,000.00

9
Pricing

• A security technician will cost a customer 85.00
  per hour .
• Or more depending on service it could go up as
  200.00 per hour.
• Plus parts which we would have to order if
  needed.

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Distribution

• Security Forensic professionals are on call 24/7
  and will respond immediately to any incident
  anywhere within the U.S.
• Our technicians will also visit clients on a
  quarterly basis to advise on proactive measures
  that can be taken to prevent incidents from
  occurring.

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Success Metrics

• Our end of the year goals at Hackers for Hire are
  3 fold
• - To generate sufficient profit to finance future
  growth and to provide the resources needed to
  achieve future objectives . (Net profit of at
  least 45 of sales in first year).
• - To grow the business at a rate that is both
  challenging and manageable, leading the market
  with innovation and adaptability.
• - To be an intellectual and social asset to the
  community and environment. (Contribute 5 hours
  per week as volunteer, contribute 5 of pretax
  profits to charity).
•