Small Business Planning

1
Small Business Planning

• Business Plans
• and
• Library Resources

2
Business Plan Purpose

• Develops the business concept
• Clarifies details
• Strengthens strategic planning skills
• Provides a blueprint or roadmap
• Procures

3
Business Plan Parameters

• 6 to 28 pages
• Researched thoroughly
• Three major sections
• Marketing
• Financial
• Operations

4
Business Plan Contents

• Executive Summary
• Mission Statement
• Company Description
• Marketing
• Financial Management
• Operations
• Concluding Statement
• Appendix

5
Marketing Section

• Discuss products/services offered
• Identify customer demand for your products
  services
• Identify your market, size locations
• Explain how youll advertise and market your
  product/service
• Explain pricing strategy

6
Financial Section

• Explain your source amount of initial equity
  capital
• Develop a monthly operating budget for first year
• Provide projected income statements balance
  sheets for two years
• Discuss your breakeven point

7
Operations Section

• Explain how your business will be managed on a
  day-to-day basis
• Discuss hiring and personnel
• Discuss insurance, lease or rent options
• List equipment, furniture, etc.
• Describe production or delivery of products and
  services