MerrillLynch Corporate Presentation

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Content Management What Is It and Why Should
You Care?
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Agenda

• Introduction
• Content Management Market Dynamics
• What Is Content Management
• Enterprise Web Architecture
• Questions

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Content Management Market Dynamics
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Growth and Breadth of Content Makes it Difficult

• 2.7 trillion public Web pages in 2001, up from
  45 million in 1995
• 1.5 Exabytes of content are created annually
• 64 of organizations have at least 20 Web sites
• A typical executive spends 2.5 hours per week,
  and clerical staff spend up to 30 of their time,
  looking for missing documents

Growth of Worldwide Intranet Pages (CAGR55)

• Forrester, July 2001
• Guardian, April 2002

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Content Management As Enterprise Software
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Independent Systems Complexity
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Complexity Hard to do Business
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The Business Challenge

• The right information
• To the right person
• At the right place
• At the right time
• To help them make an informed decision

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Smart, Active Content
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Smart, Active Content
Multichannel customers spend three to five times
as much as single channel customers.
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Smart, Active Content

• Knowledge workers spend 2.5 hours/day searching
  for information. A 1000 person enterprise wastes
  2.5 billion per year in lost productivity

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The Content Lifecycle Goals
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The Content Lifecycle Goals
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What Is Content Management
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What is Content?

• Information on a web site that is of value or
  interest to the site visitor.
• Text
• Graphics
• Files
• Links
• Audio
• Video
• Marketing
• Feeds

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(No Transcript)
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What is Content Management?
Web Content Management Software
for contributing, collaborating on, and
controlling Web content from text and code to
multimedia. Enterprise Content Management An
integrated approach to managing documents, Web
content, and digital assets across the
enterprise.
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What Is Content Management
Who?
How?
What?
Mfg. Eng. / RD Cust. Svc.
Suppliers Partners Media
Content Management
Authoring
Publishing
Sales / Mktg. Legal HR
Customers Investors Employees
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Content Authoring
Authoring
Content Management
Templates
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Content Publishing
Authoring
Publishing
Content Management
html
Author
Templates
Server
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Interface Standards
Authoring
Publishing
Content Management
html
Author
User
Templates
Server
UI Styles
UI Designer
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Workflow Security
Authoring
Publishing
Content Management
Publisher
Approver
Editor
html
User
Templates
Server
UI Styles
UI Designer
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Version Control
Authoring
Publishing
Content Management
Publisher
Approver
X
Editor
html
User
v1
v2
Templates
Server
Creator
UI Styles
UI Designer
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Personalization Globalization
Authoring
Publishing
Content Management
Publisher
Approver
v1
v2
User A
Editor
A
html
B
Templates
Server
User B
Creator
UI Styles
UI Designer
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Content Repurposing
Authoring
Publishing
Content Management
Publisher
Approver
v1
v2
User A
Editor
A
html
B
Templates
Server
User B
Creator
UI Styles
UI Designer
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Business Value
Lower Maintenance Costs - Automate manual hand-offs - Remove IT bottleneck - Reuse, not recreate content Workflow Security Publishing Version Control Repurposing
Increase Information Value - Ease of use for business authors - Leads to fresher, more accurate content - Targeted more relevant for end users Authoring Templates Personalization Globalization
Enhance Brand Image - Uniform look-and-feel Interface Standards
Minimize TCO - Long term platform flexibility - Responsiveness to change Integration into Enterprise Architecture Dynamic mgmt. of Who?, What?, How?
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Enterprise Web Architecture
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Enterprise Web Architecture
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Content Management (CM)

• Core Features
• Content Authoring
• Content Publishing
• Workflow
• Version Control
• Search
• Personalization
• Globalization

Data Management
Mid/Business Tier
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Enterprise Information Portal (EIP)

• Core Features
• Single Point of Access
• Security
• Search
• Personalization
• Collaboration
• Globalization

Data Management
Mid/Business Tier
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Knowledge Management (KM)

• Core Features
• Classification
• Usage Analysis
• Search
• Collaboration

Data Management
Mid/Business Tier
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Enterprise Application Integration (EAI)

• Core Features
• Application Integration
• Ease of Administration
• Security
• Scalability
• Modularity, Flexibility

Data Management
Mid/Business Tier
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QA