INSS 690 Thesis

1
INSS 690 Thesis

• Electronic Commerce Environments Corporate
  Obstacles and Opportunities to Competitiveness
• by
• Chris Vestal

2
Research Purpose

• To define the Electronic Commerce (EC)
  Environment (macro)
• To define the EC Business Environment (micro)
• To study how these two environments mesh in an
  Enterprise Environment

3
Thesis Statement

• The future of enterprise competitiveness relies
  on the entrance and active participation in the
  electronic commerce market and the management of
  resources through integration and cooperation.

4
EC Environment

• Areas of EC
• Types of EC
• Benefits of EC
• Market Barriers of EC
• Legal Barriers of EC

5
Areas of EC

• Business-to-Consumer
• Business-to-Business
• Business-to-Administrative

6
Levels of EC

• Substitution
• Information Access
• Business Process Management
• Inter-enterprise Business Process Management

7
Benefits of EC

• Generic
• Geographic Barriers
• Consumer
• Vast amounts of info at their convenience
• Business
• Distribution
• Marketing
• Operations

8
Market Barriers of EC

• Critical Mass
• Ease of Access
• Lack of Confidence in Security and Privacy
• Web Measurement/Metrics

9
Legal Barriers of EC

• Governmental Intervention
• Binding Acceptance of Electronic Contracts
• Legal Jurisdiction
• Encryption/Privacy Laws
• Internet Taxation

10
EC Business Environment

• Strategies and Business Models
• Interface and Web Design Factors
• Site Maintenance
• Transaction Environment

11
Strategies and Business Models

• Online Storefront--Auctions, Catalogs
• Internet Presence
• Flat Ads, Image, Information
• Content
• Fee-based, Sponsored, Searchable DB
• Mall
• Incentive
• Search Agents

12
Interface and Web Design Factors

• Target Audience
• Repeat Traffic Generation
• Robust Interactivity
• Customer Service Oriented

13
Site Maintenance

• Content Updating Strategy
• Site Measurement
• Metrics
• Audit Trails
• Security
• Server Logs

14
Transaction Environment

• Secure Messaging Systems
• Data Exchange Standards
• Payment Settlement Systems
• Electronic Money
• Security

15
EC Enterprise Environment

• Network Environments
• Business Relationships
• Enterprise Tools

16
Network Environments

• Global Existence
• LAN, WAN, VAN
• Internet
• Intranet /Extranets

17
Business Relationships

• Partnerships/Alliances
• Trust
• Co-opetive
• Sharing
• Outsourcing
• Control

18
Benefit Evolution
Strategic Value Networks
Industry Networks
Enterprise
Channels
Benefits are likely to increase as companies
achieve greater degrees of supply chain
integration.
Internet-Enabled Collaboration
Organization
Process
Integrated Supply/Demand
Function
Process Orientation
Functional Organization
Collaborative
Transactional
Information Sharing
(Gattorna Hanlock, 1999, p. 8)
19
Enterprise Tools

• Back End
• ERP, SCM
• Data Warehouses
• Data Mining
• Front End
• Customer Service

20
Conclusion

• Extranets encompass the future
• No Man is an Island.
• At the enterprise level, EC is taken for granted

21
Questions?
22
Research Questions

• Business-to-Business EC accounts for over 75 of
  all EC conducted. Why is this true? Why is this
  so important?
• How have the business models adapted to the
  emergence of EC?
• What tools will businesses employ to conduct EC?