Jordan Sapp

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• Jordan Sapp
• Holly Strong
• Marissa Mikolenko

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Summary

• January 30, 2007 Microsoft launched
• its six billion dollar latest and greatest
• version of Windows software Microsoft
• Vista
• New Improved Features
• Problems with marketing Vista
• Internationally
• International conflict with Antitrust
• laws and regulations in Europe
• World Wide Release

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New Features

• Look and feel
• Easier to locate and see files
• Windows sidebar
• Increased security
• Animated desktop
• Better quality digital media

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Vista Software Versions

• Vista Home Basic
• Vista Business
• Vista Home Premium
• Vista Ultimate
• Vista Enterprise Edition

• 199/100 upgrade
• 299/100 upgrade
• 239/159 upgrade
• 399/259 upgrade
• Prices Vary

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Problematic Areas

• Computers that are Vista ready may not be
  capable of running premium versions
• 18 months for other software vendors to update
  vista specific software
• Increased security increased warnings

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Marketing Problems

• Expensive computer software
• Older PCs lack horsepower to run Vista
• Some Vista ready computers are still not
  capable of running certain versions
• Upgrade hassle
• Major corporations making the switch to Vista
  will incur massive expense
• Security issues
• MAC VS VISTA

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International Marketing Problems

• Problems with marketing Microsoft Vista to lower
  income countries
• 40 percent of countries in the world are lower
  income countries
• 24 percent are lower-middle income countries
• Inconvenience of making switch to Vista

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Other International Issues

• 630 million fined by EU for Microsoft's
  anti-competitive tactics
• Lawsuit resulted in mandatory product revisions
  which included removing Windows Media Player,
  made the system compatible for competitive
  software programs to be installed, and required
  it to share information on its servers with rivals

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International Solutions for VistaMicrosoft
Makes Changes for EU, South Korea
Reuters(Brussles/Fiesole, Italy) USA Today
October 13, 2006

• Localized revisions to EU and South Korea to
  comply with legal obligations
• Revisions include allowing consumers to remove
  Microsoft applications and be able to easily
  choose alternative products

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EU Microsoft Ongoing Struggles

• Microsoft asked EU leader Neelie Kroes for the
  green light for Microsoft Vista
• Results
• Kroes had further concerns and was offended
• Her response gave Microsoft concerns to delay
  Vistas launch in Europe

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Questions?