The Logistics Management and Strategy of

1
The Logistics Management and Strategy of
the Enterprise Globalization

• Selling around global

conductor
??? ??
members
Henry Lo (???) ??? ?B 9311016
??? ??? ?B 9311082
??? ??? ?B 9314052
??? ??? ?A 9314065
2
Foreword

Basically, the Global Logistics Management is the
key job of the enterprises procedure
reformation and creative.
3
Whats Global Logistics Management?

• The definition

4
The definition
Global Logistics Management means to carry out
the enterprise Logistics Management activity with
multinational programming.
5
About the enterprise management activity
Through the commutation process to raise the
customer satisfaction degree and service level
and also reduce the cost, to increase the market
competition ability, then reach the profit target
of the enterprise.
6
About the enterprise management activity
But in regard to the enterprise management
activity, logistics activity covers about the raw
materials?the equipment and the transport of ware
relevant to all economic activities in the
process of production and sell, include the order
handling?the material?the management of stock?the
packing?the allotment sell?the customer
service?warehousing and conveyance etc.
7
The relation of production, sell and logistics
management
Marketing management system Logistics
management system Produce management
system
Activates in factory and conveyance of
material Assign work and hurry check Quality
control Maintenance and repair of equipment
Study of sales Sales promotion Price
policy Products policy Sales policy
Customer service level Order procedures Packing
design Region of retail store Region of
finished products Allotment and sales warehouse
Region of factory Produce schedule
plan Purchase Conveyance of material Packing
task Factory warehouse
Conveyance system Stocks control Information
system
8
The meaning
The global logistics management means the
logistics management activity follow the
extension of enterprise management coverage,
extend from national scale to specific country
market scale of crossing over the national
boundary, then develop to international scale
(the base is in the mother country, operate in
three countries above ) or MNC (there are
management of base in above three countries
region), last cooperate the management of
globalization, and work on global logistics
management.
meaning
Logistics management
9
The evolve
In fact, the need of logistics management exist
since the man kind started working on the
business trades and exchange activities, after
the new method invention of making steel and
steam machine in 1820, the steel and steam motive
cause the larger and more dependable construction
of boats and ships, the descent of freightage
make the western United States can supply a great
deal of agricultural for faraway Europe, its a
typical multinational logistics management
activity.
Global
Global
10
The evolve
However, till 1900s initial stage, the people
just started to notice the problem of logistics
management, but due to the emphasis on the
operation such as conveyance and warehouse etc.
at that time, as a result, its often seen to a
kind of operation of physical distribution, since
1970s, the competition of market tend to
vehemence, the enterprise field valued the cost
and efficiency about physical distribution, the
customers prefer importance of service level, the
position of physical distribution in enterprise
management tactic increase increasingly make the
concept of logistics management to be valued.
11
The evolve
Since 90s, CLM define logistics management as ?a
part of supply chain process, is aimed at the
goods from point-of-origin to point-of-consumption
?the efficiency of service and related
information?the valid discharge and storage,
proceed plan?execution and control to conform to
the demand of customers.?also means global
logistics management is a series of activity of
the purchasing of material until the goods send
to the customers. Among them, each function
activity of information?conveyance?stock
control?warehouse?the decision of
district?packing and porterage etc. can regard as
the subsystem of global logistics management
system, and the procedures material?service and
related information is the core of logistics
management undoubtedly.
evolve
Global
12
Logistics
Among them, in procedures of material, material
and component can possibly come from locally
produced?overseas produced or purchase, the
arrangement of its purchase?conveyance and stocks
should depend on the characteristic of
goods?production process and market demand, its
target lies on reducing stocks?decreasing the
cost of conveyance, also can respond the demand
variation of market rapidly.
logistic
Global
13
The important part of
Global Logistics Management

• The information procedure

14
The information procedures

• Aiming at data delivered and decision in
  enterprise operation process, proceed
  plan?execution and control
• To promote the information unimpeded of
  merchandise information?information
  provided?sales promotion?sales etc. reach respond
  the demand of customer rapidly
• The new way to make contact with factory owner
  closely

What is it ?
Information procedures
15
The information procedures

• Through the establishment of Supply Chain
  Planning?QRQuick Response ECREfficiency
  Consumer Response, develop perpendicular
  information network system between global
  enterprise and trade partners
• Global strategy management style flows logistics,
  information, the business flows, the funds flows
  to manage through the supply chain

What is it ?
Information procedures
16
The information procedures

• Global strategy
• The global brand sells
• The production sales integration makes
• Global resource programming
• The production and need coordination

• The enterprise internationalization strategy
• Produce the factor condition
• Market need condition
• Related with lend support to the industry
• The industrial structure strategy competition
• Strategy ability

• The global strategy and supply chain cooperate
• Reduce the operation risk
• Participate the international cooperation
• Foster the international operation experience and
  ability

• The supply chain cooperation
• The indirectly internationalizes
• Share in the risk
• The profession divides the work
• The operation synchronizes

17
The global strategy activity of
Taiwanese industry and the challenge faced

• How about Taiwan

18
Taiwanese challenge faced
Because the NT appreciation, land and the labor
cost go up etc., domestic management environment
changes, the labor-intensive moves quickly and
outside, and in recent years oversea investment
or leave for the investment enterprise in the
mainland toward the technique concentrate and the
advanced technique industry development, even
make the Taiwanese enterprise had the type of the
global strategy activity.
Taiwan
Challenge faced
19
The manufacturing industry internet makes use of
the situation
Source Ministry of Economic Affairs, the actual
condition investigation report of manufacturing
industry management, May of 1999
20
Taiwanese challenge faced

• More and more international manufacturers through
  the Internet create the supplier network( the
  Supplier Network), link supplier together to
  carry on the purchase, quality management,
  produce, develop, promote, the customer service
  cooperation of etc..

Taiwan
Challenge faced
21
Taiwanese challenge faced

• The isoelectronic business market becomes the
  main current of the B2B
• E-Commerce.
• In addition to trading function, isoelectronic
  business market also have the function of the
  information sharing and the market information
  transparency.
• That type of market will force Taiwan industry
  to cooperate in order to join the market, because
  the market controlled by international big
  factory or main promotion.
• This trend will result in negative impact to the
  manufacturer who didn't computerize or make use
  of the E-Commerce.

Taiwan
Challenge faced
22
Taiwanese challenge faced

• The price of product decreases will bring the
  challenge for logistics management of domestic
  manufacturer.
• The fast digital economic times make the
  enterprises have to make the greater change on
  the technique and the management.

Taiwan
Challenge faced
23
Conclusion

• Thats global

24
Conclusion
In addition to the dependence on sea
transportation or air freight, global logistics
management constitute an international logistics
supply chain. The global logistics management is
in the globalization, digitization, and the time
turning quickly. In addition to a great deal of
use of E-mail, WWW, enterprise also cooperate
with the ISP or other large websites, publishing
the company data, owning the company web page. It
should create more supply chain layout management
(the Supply Chain Planning), and fast response
(QR/ECR) system.
Conclusion
Globalization
25
Conclusion
The participation of the B2B isoelectronic market
and working on the E-Procurement ,the enterprise
will make the process of procurement
automatically and unify the management. That will
make the efficiency of procurement , decrease the
purchasing cost and the purchasing negotiation,
and work on the E-Sell to provide the
distributor, closed path the management system of
the partner or enterprise a customer, to enhance
with the relation between partners and customers.
Conclusion
Globalization
26
reference

• ??????????????????

http//www.moea.gov.tw/ecobook/season/8906/htm/sa
g6-1-a1.htm
???   ??????????????????

• ??????????????

http//www.moea.gov.tw/ecobook/season/8906/htm/sa
g6-1-a6.htm
??? ????????????????
27
reference

• ??????????????????????

http//www.moea.gov.tw/ecobook/season/8906/htm/sa
g6-1-a2.htm
??? ?????????????????
28
Thank your for your listening