Development Plan Welcome to the Graveyard of Good Ideas

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Development PlanWelcome to the Graveyard of
Good Ideas

• Business Plan Preparation
• College of Business Administration
• University of Central Florida

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Agenda

• Development Plan
• Next Week
• Team Meetings

• Due tonight
• Management Plan
• Due next week
• Industry Analysis

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Course Outline
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(No Transcript)
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(No Transcript)
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Development Plan
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Development Plan

• Introduction (1 paragraph)
• Development Strategy (2/3 page)
• Development Timeline (2/3 page)

• Total Length 2 pages
• Examples
• See sample plans on course website

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Development Defined

• What must be done between now and when you open
  your doors for business (or collect your first
  dollar in revenue)
• Development plan may include
• Product / service development
• Organizational development
• Successive products / services
• Roll-out strategies

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Development Questions

• What work remains to be done?
• What factors must come together?
• What are we doing to bring them together?
• What are the risks our development?
• Are they technological risks?
• Cost risks?
• Competitive risks?
• How will we mitigate these risks?

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Flexible Product Development
Iansiti and MacCormack, Developing Products on
Internet Time, Harvard Business Review, 1997
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Traditional Product Development(Old School)
Concept Freeze
Market Introduction
Start
Development
Implementation
Development
Implementation
Start
Concept Freeze
Market Introduction
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Flexible Product Development(New School)
Sense the Market
Specification
Design
Testing
Implementation
Stabilization / Ramp-Up
Market Introduction
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Development Timeline

• Schedule for development
• Major milestones
• Tie-in with marketing plans
• Major obstacles and mitigation plans

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Development Timeline

• Tool for illustrating timeline

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Next Week

• Due
• Written Industry Analysis
• Schedule meeting with instructor
• Lecture/Discussion Build Strategy
• Team meetings