NASSCOM SME Forum

1
NASSCOM SME Forum

• Presentation by Rajendra S. Pawar
• Chairperson, NASSCOM SME forum July 12, 2003

This report is solely for the use of client
personnel. No part of it may be circulated,
quoted, or reproduced for distribution outside
the client organization without prior written
approval from NASSCOM. This material was used by
NASSCOM during an oral presentation it is not a
complete record of the discussion.
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Agenda

• Overview of the SME Forum
• Activities done by NASSCOM for the SME forum at
  regional level
• NASSCOM Present Initiatives for SMEs
• Suggested Activities for SME forum
• Suggested events for SMEs
• Volunteers for Core Committee

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Overview of SME forum

• SME less than 50 crore of the turnover
  qualifies as an SME company
• SMEs account for 80 of NASSCOM membership
• SME members in the Northern region
• NCR 160
• Outside Delhi 23
• (ex Lucknow, Indore, Jaipur, etc)

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NASSCOM SME forum Key people

• Rajendra S. Pawar, NIIT
• Chairperson, NASSCOM SME Forum
• Bangalore Pawan Kumar, vMoksha
• Chennai Laxmi Narayanan, Cognizant
• Hyderabad B.V.R. Mohan Reddy, Infotech
  Enterprises
• West Ganesh Natarajan, Zensar Tech.

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Activities done by NASSCOM for the SME forum at
regional level

• Pune
• Launch the SME forum
• Spot the SME star
• Mumbai
• Brainstorming Strategy session
• Hyderabad
• IP Protection
• Chennai
• Funding Technology focus

Contd
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Activities done by NASSCOM for the SME forum

• Bangalore
• Brainstorming Strategy session
• Delhi
• NASSCOM secretariat did a sample survey by
  meeting up with around 25 companies to understand
  their requirements.
• All the successful activities done at one region
  will be replicated at other regions

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NASSCOM Present Initiatives

• Market Intelligent Research Reports helps SMEs to
  access information
• NASSCOM Website and Newsletters to promote SME
  news and branding
• Discounts for SMEs in various NASSCOM events/
  publications
• Delegations reserved positions for SMEs in
  out-bound visits

Contd
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NASSCOM present initiatives

• One-to-one meetings for SMEs with in-coming
  delegations
• Subsidies for participation at International
  events
• On-going efforts with government to facilitate
  SME participation in govt. contracts
• Organizing Industry Leadership talks
• Active Member Exclusive Section on
  www.nasscom.org, which highlights members
  profiles in a better and informative manner

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Suggested Activities for SME forum

• Demand Side To help members to have a focused
  approach in service lines and vertical industries
  which in turn will help them in customers
  acquisition. Also, to help members to have a
  strong and focused marketing infrastructure
• Supply Side To assist members in running their
  operations better by resolving regulatory issues
  and by providing right kind of impetus for the
  growth of the domestic IT market.

Contd
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Suggested Activities for SME forum

• DEMAND SIDE
• Need to create demand within the domestic segment
• Organize small events (low budgets) based on
  verticals
• NASSCOM to network with other country
  associations (diff verticals) and work with them
  closely to get more offshore projects.
• To network with missions in India for visiting
  delegations
• Sub-contracting of work from BIGGER Players
• SME ONLY Delegations

Contd
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Suggested Activities for SME forum

• SUPPLY SIDE
• Interaction with policy makers to resolve State
  Central government issues
• Peer to Peer networking
• IP protection for SMEs
• Funding - Scaling up of SME
• Database of legal advisors, marketing
  consultants, venture funding
• Special funding for Patents - sharing of risk in
  parts
• Collective focus on Quality standards.  
• Helping SMEs market their services could be done
  through getting an international speaker on
  Marketing/Branding

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Suggested events for SMEs

• Learning from other activities done at other SME
  meetings we propose the following
• Spot the star SME presentation
• Meeting where mentoring is offered by Industry
  leaders
• CEO Lunch meetings organized every quarter
• To organize a Visa/Work Permit Workshop
• SME Product forum

Contd
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Thank You

• Suggestions!!!!