Effect at economy, urge to stimulate

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Effect at economy, urge to stimulate
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Positioning Rotterdam

• Modern, young and vibrant city with the worlds
  largest harbour

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Theme years

• . 2001 Cultural Capital
• . 2003 Water
• . 2005 Sports
• . 2007 Architecture

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Creation of products, services. City Safari.
Industrial Tourism
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Results

• Increase incoming tourism total of 2005 (compared
  with 2004) with 28
• Day visits 1,5 mln people (12 mln in 2000,
  18,5 mln in 2005)
• International conferences 30
• 2 billion Euros a year!
• 30,000 FTE jobs!

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Next stepCitymarketing

• . Companies, Students, Inhabitants, Tourists

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