How to Effectively Publicize your Event

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How to Effectively Publicize your Event!
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What is your goal?

• Raise money
• Attract new members
• Provide a program or service
• Branding

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Branding

• What does your organization stand for?
• Phrase
• Symbol
• Color
• Consistent Slogan
• Lets you know and others know the meaning of your
  organization!

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Brands
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Branding MESSAGE

• Promotional materials
• Clear
• Evoke a response
• Not creative? No Problem!
• Message doesnt have to be extremely artistic but
  your message should be clear and understandable
  to the reader.

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Planning a Publicity Campaign

• Budget
• Audience
• Information
• Location
• Schedule
• Advertising Resources

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Budget

• How much money will it take to get your message
  out?
• Remember there are always hidden costs
• E.g. You can make copies and realize that you put
  the wrong date.
• Double Check before printing more copies!

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Audience

• Who do you want to reach?
• Take into account
• Age groups
• Adults, undergraduate students, grad students
• Audiences likes and dislikes
• Does your target prefer hands on discussions vs.
  listening to speakers?
• Career fields
• Law students different from commerce students
  from communication
• students

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Information

• Materials should include
• Who?
• What?
• When?
• Where?
• Why?
• How?
• Contact Info
• Logos/Sponsors/Co-Sponsors
• Cost?
• Try using pictures or colors to grab attention!
• Remember! Do not overwhelm your target audience,
  keep it short and to the point.

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Location

• Where will you promote?
• Promo tables
• Promo walls
• Where will you get the most attention?
• Where do peoples eyes look first?
• Where is your target audience?
• BE EFFECTIVE!

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Schedule

• How much time do you have?
• What deadlines must be met?
• Create a Timeline
• 2-3 weeks before the program (optimum time)
• Request promo table and wall
• Make posters
• Create word of mouth

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Advertising Resources
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Flyer Posting

• Approval needed by Office of Student Life
• 15 allowed ? 11 x 17 maximum size
• Must have original blue red stamp
• Use push pins on board
• Dont cover other flyers
• Contact info needed
• One flyer per bulletin board
• LPC Student Center Schmidt Academic Center
• LOOP Lewis Floors 9-14 bulletin boards
• DePaul Center Floors 6-11 bulletin boards
• 2 week posting period

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Table Tents Handbills

• Table Tents
• 8.5 x 11 paper size, folded into any form
• University dining centers tables, 1 per table
• 1 copy approved kept by Office of Student Life
• Kept on tables for 1 week
• Handbills
• Distributed anywhere on campus
• 1 copy approved kept by Office of Student Life

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Chalking

• Permitted on sidewalks of Lincoln Park campus
  only
• No vertical locations
• Must include time, date, location sponsor

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Promo Table

• Obtain a request form from the Student Life
  Office or on the Student Life website
  http//studentaffairs.depaul.edu/slife/
• Submit form to Student Life Office and wait for
  confirmation call
• 10 days per quarter, 1 reservation at a time

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Promo Wall

• Request reservation of promo wall to front desk
  person in Student Life Office
• Reserved from Sunday through Saturday
• Cannot reserve wall for two consecutive weeks
• Place materials on wall take down
• Materials not removed will be thrown away

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Residential Halls

• Centennial Hall Room 301
• Approval and distribution
• 10 residential halls

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Digital Signs

• Student Centers screens
• Ad submissions 5 business days advance
• http//studentcenter.depaul.edu/MeetingsandEvents/
  Form/upcomingEvent.aspx
• First- come- first- served basis

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Channel 4

• Power Point slide
• Submit a few days in advance
• channel4_at_depaul.edu

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• Create a group or event!
• Click on Groups or Events on your home page
  under Applications in the upper right hand corner
• In the upper right hand corner click Create a
  New Group or Create a New Event
• Fill in all important information
• Invite all your friends

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thedepaulia.com

• 40 discount to on-campus orgs
• Hard copy or
• E-mail Mike McGovern depauliabusiness_at_gmail.com
• Space reservations Monday 500pm
• Ads received Tuesday 500pm

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https//studentaffairs.depaul.edu/slife/organizat
ions/demondirect.aspx?

• Networking within and across organizations
• Create your organization on demon direct
• Create description, contact info, events
• Invite members
• Post upcoming events on the bulletin
• Use discussions as a tool
• Ability to upload pertinent documents

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Promotional errors how to overcome them!

• Too Much Information
• Make sure font is large enough
• Keep emails Brief
• 5 second rule for flyers
• Lack of Organization Insufficient time for
  promotion
• Develop a definitive timeline
• Start Publicity Early
• Designate sections of campus for each person
• Poor Placement of Advertising
• Do not put flyers on already crowded boards
• Do not leave information posted after the program
  otherwise people will stop looking for new
  information

• Lack of Standardization
• Post information in designated areas so
  students know where to find it
• Put newspaper ads and posters in the same place
• Not getting permission for advertising
• Be aware of University Regulations
• Stamps, time for printing, how long posters will
  be up
• Not Involving Faculty/ Other Organizations
• Keep them updated
• Develop ways to involve them in programs
• Make sure you co-sponsor
• Lack of Creativity
• Do not settle with only one method of publicity
• Catchy tittles
• White paper is too over used

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QuestionsCommentsConcerns