Yaakov Almor , Joint Director of Communications ,

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Corporate Social Responsibility in the Jewellery
Industry What jewellery professionals need to
learn and do to commit themselves to follow best
practices with regard to ethics and social
responsibility.
Yaakov Almor , Joint Director of Communications
, on behalf of Dr. Gaetano Cavalieri CIBJO
President Rapaport Fair Trade Jewelry
Conference JCK Las Vegas, June 1, 2009
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Corporate Social Responsibility the jewellery
industrys role
As a business sector, we need to play a role in
advancing the sustainable social and economic
development of under-privileged people. In our
case, these people most often live in regions
where our raw materials are produced and
processed.
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The Jewellery Community
A new understanding of CSR. Ten years ago we were
concentrating less on doing the right thing, and
more on not doing the wrong thing.
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Conflict Diamonds
In the year 2000, our industry awakened to the
possibility that a humanitarian crisis could
impact very significantly on our business. It
became clear then that not only must we act to
eradicate conflict diamonds, but also the world
should see our dedication and decisiveness in
dealing with the problem. This resulted in the
creation of the World Diamond Council and the
Kimberley Process system.
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We deal in non-essential, luxury products and to
be successful our customers must be absolutely
confident in the integrity of our gems and
jewellery, as well in as our business community.
This requires total transparency on our part.
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In 2006, at the CIBJO Congress in Vancouver,
Canada, it was announced CIBJO had become the
first and only non-governmental organization in
the international jewellery business to be
accredited by the United Nations, though
membership in the UNs Economic and Social
Council, or ECOSOC.
DR. HANIFA MEZOUI. HEAD OF THE NGO DIVISION AT
ECOSOC, FORMALLY WELCOMING CIBJO INTO THE UN
ORGANISATION. VANCOUVER, CANADA, 2006.
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The significance of the partnership between our
industry and the UN means that CIBJO represents
not only a potential to bring the private sector
to work on its social responsibility, but it must
become the engine driving the different players
in our industry to initiate projects that will
provide concrete solutions to social and economic
inequality.
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End Goals Defined by United Nations
The 8 Millennium Development Goals, which range
from halving extreme poverty to halting the
spread of HIV/AIDS and providing universal
primary education, all by the target date of 2015.
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The Cape Town Declaration The jewellery
industry, as a member of the international
business community, shares a responsibility
toward the greater society in seeking practical
solutions towards the eradication of extreme
poverty and hunger, as well as to developing a
global partnership for development.
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Let the word go out from Cape Town that, while
jewellery may described as a luxury product, the
industry that produces it is an essential
itemcertainly when it comes to economic
development. When consumers buy jewellery, they
should know that not only is it an expression of
value, beauty and emotion, but they have
contributed to making a better life for people
who need it most dearly.
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Cooperation with United Nations
Since Cape Town, we have dedicated ourselves to
transforming our statement of intent into facts
on the ground. Much of what has been achieved has
been done in cooperation with the United Nations,
and with a dedicated team of professionals.
CIBJO OFFICIALS MEETING WITH THE UN
SECRETARY-GENERAL, BAN KI MOON. GENEVA,
SWITZERLAND, JULY 2007.
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SLIDE 24
In 2007, CIBJO unveiled a website dedicated to
informing the jewellery industry about
sustainable development.
www.sustainablejewellery.org
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The goal of WJCEF is to establish a programme
that will educate members of the diamond,
gemstone and jewellery industries, all over the
world and in all sectors, from mine to market,
about the principles of Corporate Social
Responsibility, and how they may implement these
principles in their businesses.
WJCEF
WORLD JEWELLERY CONFEDERATION EDUCATION FOUNDATION
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• WJCEF Milestones
• Formulation of CSR Impact Assessment Models for
  each of the various sectors of the diamond,
  gemstone and jewellery industries.
• Production of about 10 CSR training modules, for
  the different sectors of the jewellery industry.
• Creation of the Centre of Excellence, which is
  the city in which the programme will be
  administered, with a qualified institute of
  higher education.

WJCEF
WORLD JEWELLERY CONFEDERATION EDUCATION FOUNDATION
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SLIDE 24
To learn about these programmes, please go to
the case studies section of our website
www.sustainablejewellery.org. Take a press
kit here or drop by for one at the CIBJO booth,
(Upper) Lobby 48.
www.sustainablejewellery.org
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At our 2009 CIBJO Congress, which took place last
month in Istanbul, Turkey, the WJCEF programme
for the jewellery industry was formally outlined
by the United Nations CSR Team that has been
working on the project for more than a year.
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Thank you on behalf of Gaetano Cavalieri,
President www.cibjo.org