The Next Big Opportunity

1

• The Next Big Opportunity
• of the Decade
• 4.30.08

2
Our Vision

• To bring health to the worlds largest and most
  popular drink, Coffee.
• Be recognized globally as
• The Worlds Healthy Coffee Company.

3
Our Mission

• Provide the highest quality Healthy Coffee and
  wellness products.
• Provide an opportunity for the average person to
  own a coffee distribution or coffee house
  business without the big capital and overhead,
  and market globally via the internet.
• Provide our distributors with a sense of
  belonging by being able to own stock in
  our public company and know they
  will be part of the companys projected
  growth.

4
Our Mission

• Build a legacy company that holds integrity as
  its foundation, because we believe that
  integrity is honoring your word, and make a
  difference in the industry by offering a real
  home to its distributors.
• Build our shareholders value in the company by
  maintaining stability and improving financial
  performance.
• Give back to the community by helping the
  orphans and poor children of the
  world.

5
Healthy Coffee USA

• Tap Three Mega Billion Dollar industries
• Coffee
• Wellness and
• Energy Drink markets.

6
Science of Reishi

• Reishi is the Japanese name for the red mushroom,
  known as Ganoderma Lucidum.
• Lingzhi in China.
• Traditional Chinese Medicine using Reishi for
  4,000 years.
• Miraculous King of Herbs in Asia,

7
Science of Reishi

• 200 nutrients Triterpenoids, Polysaccharides and
  Organic Germanium.
• Powerful source of anti oxidants
• Helps to balance and strengthen the immune system
• Helps to eliminate body toxins.

8
Science of Ginseng

• Most highly respected herb in China for 5,000
  years.
• Helps to normalize imbalances within the body
• Helps increase resistance to the harmful effects
  of physical, chemical and biological stress

9
Science of Ginseng

• Helps to reduce fatigue and increase stamina by
  helping the formation of red blood cells.
• Helps to eliminate anemia
• May help reduce cell damage, thus helping to
  counteract age related changes

10
Powerful Combination

• Reishi and Ginseng makes the most Powerful
  Healthy Coffee in the world.
• Energi Chai Only Healthy Milk Tea with Reishi
  and Ginseng in the market.
• Energi Blast Only Healthy Energy drink with
  Reishi and Ginseng in the market.

11
Healthy Coffee USA

• Marketing arm of Healthy Coffee International,
  Inc.
• Registered in year 2000
• Nasdaq Stock symbol HCFE.PK

12
Starbucks Coffee is Big Business

• In 2006, over 40 Million customers visit
  Starbucks stores every Week.
• 160 Million customers every Month.
• If we get only 1 of that market
• 1.6 Million Customers drinking
  Healthy Coffee every Month!
• Starbucks is a registered trademark of
  Starbucks Corp.

13
Starbucks Coffee is Big Business

• Annual revenues of 7.8 Billion
• 13,000 stores in 15 years
• Doubling every 2 years
• Average customer comes back 18 times
  per month

14
Starbucks Coffee is Big Business

• Since 1992, stock price
• went up 5,000.
• 10,000 investment in 1992
• now worth 650,000 in 2006.

15
Americans Love COFFEE!

• 400 Million cups of coffee per DAY
• One third of coffee grown in the world.
• 1.87 cups per person over age 10.
• 5 Billion in 2006.

16
Americans Love COFFEE!

• 4 out of 5 drink coffee regularly.
• Over 50 of the Adult American
• drinks 3 to 4 cups of coffee every day.

17
COFFEE Around the World

• Worlds largest and most popular drink.
• Second only to Oil in total dollars.
• Employs more than 20 Million people.

18
COFFEE Around the World

• 400 Billion cups sold worldwide in 2003.
• 90 Billion industry.
• 1,500 coffee and/or espresso bars in Milan, Italy
  with 1.3 Million population.

19
Products

• Blend Healthy Coffee
• Instant Gourmet Coffee Plus Non Dairy Creamer and
  Natural Cane Sugar
• With Reishi and Ginseng Extract

20
Products

• Black Healthy Coffee
• Instant Gourmet Coffee
• With Reishi and Ginseng Extract

21
Products

• Chai Healthy Milk Tea
• Instant Gourmet Tea Plus Non Dairy Creamer and
  Natural Cane Sugar
• With Reishi and Ginseng Extract

22
Products

• Blast Healthy Energy Drink
• Instant Energy Drink
• With Reishi and Ginseng Extract

23
Easy to Sign Up

• Free to sign up as an Independent Distributor
  (ID).
• To be an active ID, the ID must subscribe to the
  Software Back Office System (SBOS).
• SBOS provides the ID Replicating Website, Online
  Retail Store, Sales Recruiting Tools, Unlimited
  access to the SBOS.

24
Easy to Sign Up

• First quarter (3 months) subscription to the
  SBOS is Free.
• Auto renewal is 9.99 per quarter, or
• 29.99 per year, paid in advance.

25
Easy to Sign Up

• Product Packages consist of an All product
• mix of Healthy Coffee USA products
• Gold Pack 99
• Platinum Pack 299
• Diamond Pack 499

26
Legacy Compensation Plan

• The Ultimate in Compensation Plans
• Combine the strengths of Direct Sales, Incentive
  Sales and Network Marketing.
• Designed for the Average Individual, Sales
  Person, and Business Builder.
• Low 25 Personal or 25 Preferred Customer Volume
  Autoship for minimum attrition rate.

27
Legacy Compensation Plan

• 8 Ways to Earn
• Retail Profit, paid Weekly
• Fast Start Bonus, paid Weekly
• Power Bonus, paid Weekly.
• Enroll only 3 Distributors within your first
  30 days to get All your investment back.

28
Legacy Compensation Plan

• Team Bonus, paid Weekly.
• Expansion Business Center (EBC)
  Up to 3 EBCs to Triple
  your Weekly Retail Profit, Fast Start Bonus,
  Power Bonus, Team Bonus and Matching Bonus.
• Matching Bonus, paid Weekly
  Up to 7 Generations of Diamonds.

29
Legacy Compensation Plan

• Luxury Car Bonus, paid Monthly
  4 Star Diamond 400
  5
  Star Diamond 600 6 Star
  Diamond 900
• Global Bonus Pool, paid Monthly
  4 Star Diamond 1
  5 Star
  Diamond 1 6 Star Diamond 1

30
Founders Club USA

• Very Exclusive.
• Limited to ONLY 300 Shares in Bonus Pool.
• Once in a Lifetime Opportunity.
• Founders Bonus Pool
• 1 of total BV sales every year for the first
  3 years. Paid once a year, at year end.

31
Founders Club USA

• Founders Applications will be date time
  stamped, on the order received.
• First come, First served.
• Applications will then be entered in
  the genealogy.
• Whoever gets in FIRST will be placed on TOP of
  the genealogy tree.

32
Founders Club Benefits

• Annual subscription to SBOS system is waived
  (29.99 per year).
• Grandfathered to Diamond immediately, and
  qualified for 6 months.
• Exclusive Founders Club Membership card.
• Exclusive seating and Recognition
  in every event.

33
Founders Club Benefits

• Entrance fee to events is waived.
• Receive 1 share in the Founders Club Bonus
  Pool.
• If a Member personally enrolls another Member,
  he/she earns a 1/2  additional share of the Bonus
  Pool for each new Member he/she personally
  enrolls. 

34
Founders Club Qualifications

• Maintain active Platinum rank qualification and
  100 Personal or 100 Preferred Customer volume
  Autoship.
• Attend regional events.
• Provide testimonials.
• Attend Founders Club meetings.

35
Our Goal in 5 Years

• Open 20 Countries in 5 Years
• 50,000 Distributors per country
• 20 Countries x 50,000 Distributors
• 1 Million Distributors