From e-personal to e-business

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From e-personal to e-business

• Gert Rietman

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Today

• 12.15 13.00
• from idea to product
• Break
• 13.15 14.00
• the websites
• discussion is this e-business?

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History

• 1997 one page about Ålesund
• 1998 the first pictures on my page
• 1999 living and working in Norway
• 2002 development recruitment projects
• April 2003 my own business

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Visits
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Address

• 1997 http//home.online.no/gertjan
• 2001 http//www.noorwegen.cc
  (redirecting)
• 2002 http//www.norsk.nl

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1997 - 2003

• 1997 Euroadviser PES
• 2001 County Council
• 2002 Idea, based on
• -own experience
• -experience as a euroadviser
• -experience in the county council

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A bridge between

• Norway
• Municipalities
• Recruitment
• New inhabitants

• Europe
• Families
• Emigration service
• Move to Norway

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Target groups

• Municipalities in Norway
• -decrease in number of inhabitants
• -recruitment problems
• Families from Europe who want to emigrate

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www.norsk.nl

• Information
• Guidance
• Interactivity
• Recruitment projects
• Tools

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Screenshot
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Kolbs Learning Styles I

• Four main processes are used in learning
• Concrete experience
• Reflective observation
• Abstract conceptualization
• Active experimentation

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Kolbs Learning Styles II

1. Convergers (pragmatists)
2. Assimilators (theorists)
3. Divergers (reflectors)
4. Accommodators (activists)

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www.placement.norsk.nl

• Norwegian
• Information for municipalities
• Information for companies
• Contact information

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Screenshot
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Unique selling points

• Experience
• Network
• Languages
• Way of working
• Internet sites

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Free publicity

• Articles in newspapers and magazines
• Radio interviews
• Links on important sites
• Search engines?

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January 2003
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February 2003
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Benefits for municipalities

• International focus and profile
• number of inhabitants
• employment
• Income
• Service level

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Benefits for emigrants

• Information
• Guidance/help
• Positive feeling
• Integration
• In their own language
• Free of charge

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Competitors

• Public employment services?
• Recruitment companies?
• County Council programmes?
• Research institutes?
• No real competitors

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About money

• Sponsoring
• Donations
• Recruitment projects

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Sponsoring

• No pop-ups
• No large banners
• Advertorial
• 250 500 per sponsor annually
• 2,000 2,500

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Donations

• Why
• Amounts 10 100
• Feedback
• 1,500 2,000

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Recruitment projects

• Municipalities
• Recruitment, information, guidance
• 3 4 projects annually
• 220,000 250,000 NOK
• (incl. VAT)

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Municipalities

• Letter with information
• Telephone call
• Visit and presentation
• Waiting
• Waiting
• Waiting

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Costs

• Web hosting
• Online costs
• Office at home
• Travel costs
• Labour costs
• VAT

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Expected turnover 2003

• 800,000 NOK
• (incl. VAT)

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Targets for 2004

• From one-man firm to joint-stock company (AS)
• Office in business park
• One or two employees
• Increase of turnover with 25

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Systems

• Handmade homepage, using
• - html, php, java, etc.
• - MySql databases
• Outlook as Client Management System
• Excel for bookkeeping

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To the website