Media Literacy: One of the 21st Century Literacy Skills All Students (

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Media Literacy One of the 21st Century Literacy
Skills All Students ( Teachers) Need To Succeed

• Frank W. Bakerfbaker1346_at_aol.comMedia Literacy
  Clearinghouse www.frankwbaker.com

March 17-19, 2009
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• Capstone Press Greenwood Press

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Media Literacy One of the 21st Century Literacy
Skills All Students ( Teachers) Need To Succeed

• 81 of teachers agreed that helping young
  people to think critically about popular media is
  an important part of the job

Media Awareness Network
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Media Literacy One of the 21st Century Literacy
Skills All Students ( Teachers) Need To Succeed

• What is media literacy?

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Media literacy is

• concerned with helping students develop an
  informed and critical understanding of the nature
  of mass media, the techniques used by them, and
  the impact of these techniques. Media
  Literacy Resource Guide, Ministry of Education
  Ontario, 1997

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Media literacy is

• ..More specifically, it is education that
  aims to increase the students' understanding and
  enjoyment of how the media work, how they
  produce meaning, how they are organized, and how
  they construct reality. Media literacy also aims
  to provide students with the ability to create
  media products. 

Media Literacy Resource Guide, Ministry of
Education Ontario, 1997
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The need for training

• Our students are growing up in a world
  saturated with media messagesyet, they (and
  their teachers) receive little.. training in the
  skills of analyzing or re-evaluating these
  messages, many of which make use of language,
  moving images, music, sound effects.
  Source R. Hobbs, Journal Adult Adolescent
  Literacy, February 2004

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Source Partnership for 21st Century Skills  
www.21stcenturyskills.org               Media
literacy falls into the Information, Media, and
Technology Skills area
21st Century Skills
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Benefits of media literacy education

• " a growing body of research suggests that media
  literacy instruction improves student reading,
  viewing, and listening comprehension of print,
  audio, and video texts message analysis and
  interpretation and writing skills."

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Media literacy in SC Teaching Standards

• ELA Standards
  Guiding Principle 8
• An effective ELA curriculum utilizes all forms
  of media to prepare students to live in an
  information-rich society.

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Media literacy in SC Teaching Standards
ELAGrade 6 Social Studies Health
Create persuasive writings (e.g. print advertisements and commercial scripts) that develop a central idea with supporting evidence and use language appropriate for the specific audience. Propaganda Mass MediaEconomicsinfluence of advertising Body image Food choiceTobacco/alcoholadvertising and marketing
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Blooms for the digital age
http//www.techlearning.com
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My approach
Visual Ads Incorporating
Moving imagesLiteracy
Images
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Media literacy key concepts

• All media are constructed
• Media use unique languages
• Media convey values and points-of-view
• Audiences negotiate meaning
• Media power (influence) and profit
• 
  
  Source Center for Media Literacy

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Critical thinking questions

• Who produced/created the message?
• For what purpose was it produced?
• Who is the target audience?
• What techniques are used to attract attention
  increase believability?
• Who or what might be left out why?

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Critical thinking questions

• Who benefits from the message being communicated
  in this way?
• What lifestyles are promoted?
• How do you know what it means?
• Where can you go to verify the info?

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Visual Literacy

• Considering the critical viewing
  questions, lets examine some images

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Classroom Applications

• Visual LiteracyGraphic Novels

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Classroom Applications
Visual Literacy
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Classroom Applications

• Advertising

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Classroom Applications

• News Information literacy

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Classroom Applications

• PBS series about World War II encouraged
  students to identify and interview veterans and
  document their stories using digital tools
  digital storytelling

www.pbs.org/thewar
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Classroom Applications
Parody/Satire
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Classroom Applications

• Who created it?
• For what purpose?
• Who benefits?
• For which audience?
• Using what techniques?
• What lifestyle is promoted?
• Where (what publication) might you find this
  why?
• How does it make you feel?
• How might I change the message?

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Knowitall ARTOPIA Be A
Media Critic
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Teaching in the 21st C

• Movies, advertisements, and all other visual
  media are tools teachers need to use and media we
  must master if we are to maintain our credibility
  in the coming years.

Jim Burke, fromThe English Teachers Companion
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Teaching in the 21st C

• "If video is how we are communicating and
  persuading in this new century, why aren't more
  students writing screenplays as part of their
  schoolwork?"

Heidi Hayes JacobsEd Consultant
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Languages of TV Film

• Cameras
• a) Movement b) positioning c) use of lens
• Lights
• Audio (includes music, sound effects)
• Editing (post production special effects)
• Set design
• Actors wardrobes expressions

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Media Literacy One of the 21st Century Literacy
Skills All Students ( Teachers) Need To Succeed

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Media Literacy One of the 21st Century Literacy
Skills All Students ( Teachers) Need To Succeed

• Cinderellas Magical Talking Vanity

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Media Literacy One of the 21st Century Literacy
Skills All Students ( Teachers) Need To Succeed

• ACTIVITYMost students
  dont understand the
• process of media making once they do
• Understandthey will greater appreciate
• The power of media

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From Page to Screen
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Storyboard
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Watch the scene

• Grocery store

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Actual Storyboards
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Some new resources

• New news literacy games

Watching TV News How To Be A Smarter Viewer
Available at NewsU.org (FREE)
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Professional Development

• Frank Baker
• Fbaker1346_at_aol.com
• Media Literacy Clearinghouse
• http//www.frankwbaker.com