Between Supranational Competition and National Culture

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• Between Supranational Competition and National
  Culture?
• Emerging EU Policy and Public Broadcasters
  Online Services
• Hallvard Moe
• Hallvard.Moe_at_infomedia.uib.no
• København October 6, 2006

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The cases

• BBC Digital Curriculum (2002)
• ARD and ZDF the limits of the remit online
  (2003)
• NRK the internet services place in the remit
  (2003)
• Only the first is settled.

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Tendencies in the Commissions approach

• Assigning public broadcasters a supplementary
  role online
• Assessing individual parts of the public services
• Seeing new media activities as merely supporting
  broadcast programs

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Suggesting a way forward (1)

• Interactivity, fragmentation, niche services
  and catering to individual needs is precisely
  what defines new media services and distinguishes
  them from traditional media . This new
  relationship presents considerable new
  opportunities for the media, including public
  service broadcasters.
• (Norwegian Ministry of Culture and Church
  Affairs, letter to ESA, 2005)

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Suggesting a way forward (2)

• Acknowledge both similarities and differences
  between broadcast media and online communication
• Dissemination dialogue
• gt Ensure ample space also for public service
  online

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