Marzia de Servi

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Marzia de Servi presents PETALIdiLUCE A New
Anti-Ageing Face Line
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About Petali di Luce

• Petali di Luce means Petals of Light
• All the Petali di Luce Products are eubiotic and
  eudermic they are mineral oils free, they have a
  physiological pH and produced without any animal
  origin primary products
• Marzia de Servi does not test its final products
  on animals

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Daytime

• Daytime is the time for acting rapidly and
  energetically
• From the first hours of the morning, vitality and
  speed are being requested to handle the new day
  responsibilities, commitments, important
  appointmentsbeing late just seems to be
  ineludible
• As such, daily face cleansing rituals should be
  eased into frantic schedules with the help of
  indispensable , easy to use and simple cosmetics
  created to give skin a fresh and toned look,
  ridding it of impurities and toxins accumulated
  during sleep

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Nighttime

• At night all quiets down, our daily commitments
  have been delt with, and now is the perfect time
  to pamper yourself, both body and mind, and take
  the essential steps towards a more radiant skin
• Now, pampering yourself, caring for your skin
  becomes a ritual, a precious space bringing to
  light your own identity and balance, helping you
  to focus to greater awareness

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Petali di Luce

• Marzia de Servis laboratory has created Petali
  di Luce, an innovative and complete range of skin
  care products to address your personal concerns
  regarding wrinkles
• The Line has been divided in day and night
  treatments, always keeping in mind the
  alternating rhythms that shape our daily lives
  and reminding us of lifes constant switch-over
  of opposites
• For the first time, our exclusive research has
  combined clover leaf blossoms extracts, of renown
  dermo-cosmetic properties, with an effective
  revitalizing oligopeptide complex
• Introducing our exclusive vegetal Biofitopeptine
  Complex
• Exclusive from Marzia de Servis own Laboratory

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The Petali di Luce Performance

• ANTI-AGEING
• The antia-geing effect is guarantied by the Key
  Ingredient Marzia de Servis Laboratory has
  carefully researched
• Biofitopeptine Complex
• RADIANCE
• The complexion becomes brighter thanks to
• Products guarantying a deep-down clean
• The luscious use of finely micronized pearls

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Clientele and Products

• TARGET
• Clients wanting to limit early signs of ageing
• Clients wanting to prevent visible signs of
  ageing
• Clients with dull-looking, lifeless skin
• THE LINE OFFERS 16 PRODUCTS
• 5 for day care
• 6 for night care
• 5 for professional use

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Petali di Luce

• DAY CARE PRODUCTS
• Products have been studied
• To be easily applied
• To be rapidly absorbed
• To have a brisk and fresh fragrance
• To illuminate the complexion thanks to finely
  micronized pearls
• Day Care Products
• Sunrise Cleansing Gel
• Deep Eyes Contour Cream
• Maxi Kiss Lip Contour Cream
• Bright Day Cream
• Lifting Light Contour Eyes

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Petali di Luce

• NIGHT CARE PRODUCTS
• They have been specifically created keeping in
  mind
• relaxation
• Nourishing products
• Wrapping Fragrances
• Night Care products
• Moonlight Cleansing Milk
• Moonlight Toner
• Shining Eyes Contour Cream
• Vital Eyes Contour Cream
• Vital Night Cream
• Light Gold Mask

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Petali di Luce

• PROFESSIONAL USE PRODUCTS
• Regenerlight
• Revitalight Fluid
• Balancing Fluid
• Gold Powder Mask Gold Water Activator

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PETALI di LUCE Briefing Communication Strategy
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Communication Strategy

• OBJECTIVES
• Life is a constant switch-over of opposites hot
  and cold, full and empty, light and dark, Yin and
  Yang, day and night
• Marzia de Servi firmly upholds this age-old
  philosophy and has achieved Petali di Luce, a
  cosmetic line that pursues the same natural
  recurring forces.
• Daintiness and sensuality can be two qualities of
  feminine beauty
• Light and radiance are the basic principles of
  Marzia de Servis new face line
• A luminous skin implies fresh looking and
  youthful skin

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Communication Strategy

• PACKAGING
• It faithfully reproduces the concepts of Yin and
  Yang, of opposite forces maintaining equilibrium
  the light blue shades alternating with pink to
  suggest the deep of the night giving rise to
  daybreak
• Rose petals covering the whole box, imparting all
  the captivation and elegance this precious and
  delicate flower has
• Light and radiance expressed by the constant use
  of gold (used in the serigraphy and on primaries
  containers) and glass graphically represented by
  the multi-coloured triangles combinations

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Communication Strategy

• MARKET and DESIGN
• We have targetted women who know they deserve the
  luxury of using innovative quality products
• Containers and content are given the same
  importance
• For Customers satisfaction we have studied
• packaging carefully chosen, substantial
• Containers with captivating, elegant design, to
  further enhance the luxury of the products
  presentation

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Petali di Luce
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Communication Strategy

• LOGO and CLAIMS
• We needed to have a strong communication impact
  bringing us to develop our Petali di Luce logo
  (together with the rose petals) as a leitmotif
  on
• Primary and secondary containers
• Graphics

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Communication Strategy

• LOGO and CLAIMS
• Claims (common to the entire line and particular
  to each product typology) have been studied so
  to be coherent with all concepts related to this
  Face Line
• LET YOUR BEAUTY FLOURISH
• WARNING FLAUNT YOUR LIPS WITH CAUTION
• MAGIC IN JUST ONE LOOK

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Communication Strategy

• GRAPHICS AND SALES SUPPORT
• Available graphic material (information
  literature and other) to support sales
• Products Catalogue
• Leaflet for the final end Consumer
• Double-faced standing Totem Display
• Inside Banner
• Treatments Cards
• Envelope samples

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Communication Strategy
BELOW THE LINE
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Communication Strategy
POSTER
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Communication Strategy

• DOUBLE-FACED STANDING TOTEM DISPLAY
• We have designed a very original and attractive
  Standing Display
• To arouse curiosity
• To use as an interior design complement or a
  window display

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Communication Strategy

• TREATMENT CARDS and SAMPLES
• Technical Information Material

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Communication Strategy

• PUBLICITY CAMPAIGN
• In line with our Companys strategy and
  philosophy, our campaign strays from the beaten
  track, voluntarily ironical opposing the image of
  a chimp to that of feminine beauty
• The message
• Do you settle for the usual beauty
• product? Cosmetics have evolved!

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Thank you for your attention Grazie per
lattenzione