GREEN in ITUGA

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GREEN in IT_at_UGA

• ITMF Lunch Learn
• February 5, 2009

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Agenda

• What is Green IT?
• Is Green IT a Fad?
• Green IT and UGA
• The Green Horizon
• Becoming Green
• Goand be Green!

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What is Green IT?

• The Gartner definition, within the context of an
  enterprise is
• Optimal use of information and communication
  technology (ICT) for managing the environmental
  sustainability of enterprise operations and the
  supply chain, as well as that of its products,
  services and resources,throughout their life
  cycles."

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What is Green IT?

• More specifically Green IT is
• Optimal Optimal means weighing the options and
  choosing the best path given the enterprise's
  goals and
• priorities. As such, it demands and is a set of
  management activities, processes and
  capabilities.
• Environmental sustainability Defined as,
  "development that meets the needs of the present
  without compromising the ability of future
  generations to meet their own needs."
• Enterprise operations Improve the environmental
  sustainability of the activities and processes of
  the enterprise and includes its energy and
  material efficiency.
• Supply chain Analyzing and optimizing the supply
  chain through an environmental lens is important.
  IT plays a key role.
• Products and services This involves designing
  and providing stewardship of enterprise products
  and services, as well as considering how ICT can
  be used to improve environmental sustainability.
• Resources These are employed by the enterprise,
  including its capital assets (such as IT
  equipment and software), and have an
  environmental cost associated with them. Green IT
  encompasses managing and optimizing those
  resources in an environmentally sensitive way.
• Life cycle Life cycle is particularly important
  in the definition, demanding consideration or
  stewardship from cradle to grave of those things
  over which the enterprise could reasonably be
  considered to have influence or choice.

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Is Green IT a Fad?

• People suffering from Greenwashing or Green
  fatigue
• Real Drivers behind Green IT?

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Is Green IT a Fad?

• Real Drivers Cost Savings or Environmental
  Issues
• European countries put CO2 emissions ahead of
  cost
• IT total emissions is 0.6 gigatons
• US put costs ahead of environmental concerns
• Increasing energy costs have brought green to the
  forefront.
• Most public sector organizations have been slow
  in tackling the green issue.

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Is Green IT a Fad?
"...80 of IT executives say that Green IT is
growing in importance for their organization, and
43 say they consider a vendor's "greenness" when
selecting their suppliers..." IDC U.S. 2007
Green IT Survey
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Is Green IT a Fad?
By 2009, more than one-third of IT organizations
will have one or more environmental criteria in
their top six buying criteria for IT-related
goods and services. By 2009, at least one-third
of IT organizations will consider the energy
efficiency of servers, PCs and other IT hardware
just as important as performance. -- Gartner
Top IT Predictions for 2009
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Is Green IT a Fad?

• Net Green is here to stay
• Gartner says Green is the start of a significant
  and material change
• Political messaging
• Pressure from WWF and Greenpeace
• Climate change and Environmental Issues
• State and national government bodies evaluating
  CO2 emission goals 25 by 2020 and 80 by 2050.
• Real Cost Savings

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Green IT and UGA
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graph cited from gogreen.uga.edu
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Problems
Energy costs are high
Using a lot of energy is bad for the environment
IT has long-required lots of energy
Energy-saving has long been pricier up front
Computing culture has grown to make energy
efficiency even more difficult
There is no monetary incentive from the
University for departments / colleges to save on
energy
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The Flip

• We want to be more green in our
  decision-making, acquisition, and use of the
  technology we implement and support.

• Well Formed?
• Positive?
• Under Control?
• Evidence?

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Worthwhile?

• Gains
• Losses
• Resources
• Does it lead to higher outcomes?

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Higher Outcomes
WISDOM
Higher Level Outcome
Leading source of knowledge and experience
Higher Level Outcome
We continue to learn and gain acumen of industry
innovation
WHAT WILL HAVING THAT DO FOR ME/US?
We want to be more Green in our
decision-making, acquisition, and use of the
technology we implement and support
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Higher Outcomes
JUSTICE
We become honorable citizens
Higher Level Outcome
We lessen our impact on the environment
Higher Level Outcome
We consumer less energy
WHAT WILL HAVING THAT DO FOR ME/US?
We want to be more Green in our
decision-making, acquisition, and use of the
technology we implement and support
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Higher Outcomes
MODERATION
Stewardship of resources
Higher Level Outcome
Allow for more funding in other areas
Higher Level Outcome
Decrease TCO
WHAT WILL HAVING THAT DO FOR ME/US?
We want to be more Green in our
decision-making, acquisition, and use of the
technology we implement and support
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The Green Horizon
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The Green Horizon Where to Invest
Immediate Issues for Users to Focus On" provides
tangible and immediate recommendations, covering
the next two years, that users need to focus on.
It explores the eight important areas of
Modern data center facilities' design concepts
Advanced cooling technologies Use of modeling
and monitoring software Virtualization
technologies for server consolidation
Processor design and server efficiency Energy
management for the office environment
Integrated energy management for the software
environment Combined heat and power
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The Green Horizon Where to Invest
Midterm Issues During the next two to five
years, many green technologies will mature and
become important to IT groups looking to develop
"greener" IT organizations. "Green IT Midterm
Issues for Users to Focus On" explores the eight
areas of Green IT procurement Green asset
life cycle programs Environmental labeling of
servers and other devices Videoconferencing
Changing people's behaviors Green accounting
in IT Green legislation in data centers
Corporate social responsibility (CSR) and IT
programs
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The Green Horizon Where to Invest
Long-Term Issues There are many green IT
technologies, services and projects that will
span the next five to 20 years. Much of the
industry hype (or "greenwash") sits in this area
and is causing confusion for users. They are
unclear about whether carbon-trading programs
will become the norm, or whether it will be
possible to recycle energy from data centers in a
simple and cost-effective way. "Green IT
Long-Term Issues for Users to Focus On" covers
the following seven areas Carbon offsetting
and carbon trading Data center heat
recycling Alternative energy sources
Software efficiency Green building design
Green legislation Green chargeback
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Becoming Green
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Becoming Green

• 3 Building Blocks to a Green IT Strategy
• Step 1 Create a baseline of the environmental
  footprint
• Step 2 Develop reasonable green objectives
  through strategy
• Step 3 Implementing green practices with the
  potential for significant impact
• Information adapted from Verdiem white paper,
  3 Building Blocks to a Green IT Strategy

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Becoming Green

• Step 1 Create a baseline of the environmental
  footprint
• Energy Consumption Analysis
• Hardware consumption costs
• Ancillary costs Heating and cooling
• Manually or use tools like SURVEYOR
• Catalog disposal practices
• Where are old IT items disposed?
• Where are they disposed?
• Examine acquisition and hardware lifecycle

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Becoming Green

• Step 2 Develop reasonable green objectives
  through strategy
• Define an environmental policy and strategy for
  first and second order effects
• Measure and analyze progress
• Green the staff
• Staff charter
• Restructure the work environment, encourage use
  of alternate technologies (ex. Videoconferencing)
• Switch it off it its not in use
• Staff education
• Power management tools
• Use and enforce Aggressive power management
• After-hours power policy
• Act Holistically about energy efficiency in the
  datacenter / server room
• Look for areas of improvement in cooling and
  power (air flow, power losses / inefficiencies,

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Becoming Green

• Step 2 Develop reasonable green objectives
  through strategy
• 6. Move from Always On to Always Available
• Dont overprovision
• 7. Consider energy at every decision level Use
  the IT Energy Stack

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Becoming Green

• Step 2 Develop reasonable green objectives
  through strategy
• 8. Ensure Green Printers and Printing
• Paper consumes 10 times the energy of the
  printing process and the typical office worker
  prints 1000 pages per month.
• Tactical Considerations
• Create an environmental performance dashboard
  that measures your environmental goals versus
  actually performance.

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Becoming Green

• Step 3 Implementing green practices with the
  potential for significant impact
• Rank strategic goals based on impact and
  implement those with the most immediate impact
  first.
• Power management
• Extend the useful life of IT hardware
• Consider green in acquisition of IT hardware
• Others.

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Go and be Greentoday!
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Being Green

• Turn on the power management featuresToday!
  Save 25 annually (25-75 per machine).
• 62 of people admit to not fully utilizing the
  full power management capacity
• 15 PCs can generate as much carbon emissions
  annually as a mid-size car
• Standby Mode for monitors, PCs and notebooks.
• BIOS Automatic shutdown after certain time
• BIOS Throttle based on use
• Make new IT purchase Energy Star 4.0 (soon to be
  5.0) compliant products
• Todays Energy Star requirements result in 32
  more energy savings vs. 2004 Energy Star.
• Use notebook versus desktop computers where
  possible Save 33 on energy costs
• Use inkjet instead of laser printers where
  possible Save 80-90 on energy costs

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Being Green

• Use the software that comes with the UPS.
• While 32 percent of IT executives buying data
  center equipment choose energy-efficient,
  load-shedding uninterruptible power supplies
  (UPS), more than half of this group do not use
  the software incorporated in those UPS systems to
  monitor power demand and energy use.
• Replace CRT monitors with LCD monitors.
• Consolidate local printers to network printers
• Eliminate banner pages for print jobs Save 20
  on consumables
• Enforce duplex printing Save money on paper and
  consumables

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Being Green

• Use Thin client computers where possible. Save
  50
• Decommission unused equipment Unplug it.
• Extend the useful life of IT hardware where
  possible

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Thank you!
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Resources
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Resources

• Datacenter Self-Assessment www03.ibm.com/systems/
  data/flash/greendc/popup.html
• Accenture Green Technology Suite
  www.accenture.com/Global/Services/Accenture_Techno
  logy_Labs/GreenTechnologySuite.htm
• Why Green IT http//www.greenit.net/whygreenit.ht
  ml
• Green IT News http//www.techworld.com/green-it/
• Green IT Expo http//www.greenitexpo.com/
• Green IT Assessment Tools http//www.greenittools
  .com/
• EPEAT http//www.epeat.net/
• 35 Green IT Resources http//www.itmanagement.com
  /features/35-green-it-resources-090908/