FiRST Impression

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FiRST base

• Andy Scott set up FiRST Marketing Services in
  2005
• FiRST now offers a range of skills and services
  to help companies develop and deliver attractive
  and compelling marketing programmes

• We work with existing marketing teams, where
  there is a skills gap or simply a need for
  short-term, flexible additional resource

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FiRST Principles

• FiRST Marketing is deliberately small, allowing
  it to flex to the needs of its clients
• FiRSTs core of full-time and freelance staff is
  supported by several partner agencies who
  provide specific expertise for selected projects
• These include the Ark (specialists in data
  sourcing and campaign fulfilment), Fusion IMS
  (promotions and product sourcing), and Acumen PR

• Each partner has a proven track-record in its
  field, and its own prestigious client list

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FiRST Service

• FiRST focuses on 6 key marketing services
• Business insight and strategy FiRST thought
• Design and photography FiRST impression
• Copywriting FiRST write
• Press and PR FiRST edition
• Affinity marketing and promotions FiRST foot
• Data and fulfilment FiRST post

• Clients can take up any or all of these services
  on a project or retained contract basis

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FiRST thought

• For an agency to add value it must understand its
  clients business and needs as fully as possible
  to be able to identify the pieces of the
  jigsaw, and consider how they might fit together
• It should offer a fresh perspective to the
  client, and be able to work efficiently, without
  excessive hand-holding or oversight

• It is one of FiRSTs key aims to bring insight,
  intellect and integrity to all its work

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FiRST impression

• Where first impressions are critical, its
  amazing how many good ideas fail to achieve
  stand out
• FiRST will bring fresh impetus to your marketing,
  drawing design ideas from different sources to
  suit your brief, including producing bespoke
  photography if required

• As with the typewriter before us, we aim to leave
  a lasting design impression
• And to deliver clients a strong commercial result

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FiRST write (sic)

• Too many marketing initiatives are failed by a
  poor use of words materials are badly written
  or use the wrong language, leaving the message
  unclear and the desired outcome not achieved

• FiRST loves words, and bringing all sorts of
  marketing materials alive through well-targeted,
  engaging, and compelling language

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FiRST edition

• So much of marketing concerns perception,
  sometimes irrespective of reality, requiring
  great care and clarity in all forms of
  communication

• FiRST shapes press releases, product briefings
  and other communications to influence
  opinion-formers and achieve the desired positive
  perception with the target audience

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FiRST foot

• The Scottish tradition of welcoming the First
  Foot, the first visitor after midnight at
  Hogmanay, is sealed by him giving a gift of coal
  to wish warmth and prosperity to the host in the
  coming New Year

• There is great value to be had in building
  strong, mutually-beneficial relationships with
  customers and business partners alike. FiRST
  aims to help clients do this through affinity
  marketing, events and other promotional activity

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FiRST post

• Any business must know its customers, and be able
  to communicate with them effectively. Whether
  your business wants to reach existing or new
  customers, FiRST will help you reach the right
  audience, in the right way, at the right time

• FiRST will advise on different marketing
  strategies, and design, produce and implement
  these to deliver successful campaigns with
  measurable results

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FiRST contact

• FiRST is currently engaged on B2B and retail
  marketing programmes on behalf of a number of
  clients, working in the business service,
  leisure, and automotive sectors

• To find out more, or contact FiRST, please
  telephone Andy Scott on 07747 667 800, or email
  contact_at_tryFiRST.co.uk