Revision

1
Revision

• MEDS 1038 Media Theory and Representations
• spring 2006

2
Think questions
The best way to revise for an exam is not to
concentrate on answers instead, try to imagine
questions. Think of the concepts discussed in
this course as tools for asking questions of
objects.
3
3 categories of questions
4
About production, ownership, and capital

• Marx and Engels (means of production,
  bourgeoisie, ruling ideas)
• Gramsci (hegemony)
• Horkheimer and Adorno (culture industry,
  enlightenment as mass deception)

5
About signification, meaning, and content.

• Barthes (semiotics, myths, mythologies)
• Vanderbilt (advertising as a way of life)
• Hall (encoding and decoding)
• McLuhan (mediummessage)

6
About audiences, reception, and contexts

• Hall (decoding)
• Bourdieu (habitus, class, life-styles)
• Foucault (subject-formation, surveillance,
  discipline)
• Habermas (public, publicity, public sphere)
• Ang (empirical audience research, ethnography)