Breaking the Mold Creativity

1
Breaking the Mold -Creativity

• CREATIVITY, in an organizational setting,
  involves activities, processes, products,
  thoughts, solutions, etc. that
• are new or unique
• have utility or value

2
New and Unique

• A process of taking knowledge and experience
  (existing and new) and seeing them in a different
  light
• Gigantic breakthroughs
• Incremental discoveries

3
Utility or Value

• Seeing ideas to conclusion
• Invention and innovation
• Roles for success

4
Becoming More CreativeCommon Threads

• Discovery consists of looking at the same thing
  as everyone else and thinking something different
  -- Albert Szent-Gyorgyi
• Discoveries are often made by not following the
  instructions, by going off the main road, by
  trying the untried. -- Frank Tyger

5
Becoming More CreativeCommon Threads

• Creativity involves discovery
• Creative environments are more fun
• You must recognize and break barriers
• Creative individuals CAN be made
• Like any skill, you must Use it or lose it
• Both revolution and evolution are good
• Success requires stretching

6
To Be Creative, Avoid the Failure To

• Ask questions
• Record ideas
• Revisit ideas
• Express ideas
• Think in new ways
• Wish for more
• Try being creative
• Keep trying
• Tolerate creative behavior

7
Managerial and Organizational Considerations

• Remove the Negatives
• Guillotining and open disapproval
• Barriers and roadblocks
• Our place is different
• I dont see the connection
• We tried that back in 1957--didnt work!!
• Whered you dig that one up?!!
• That will take two years to test
• Its against company policy
• Engineering wont approve it ..........AND ON,
  AND ON!

8
Managerial and Organizational Considerations

• Promote the Positives
• Management commitment - act creative
• Ready-fire-aim climate and atmosphere
• Trust and open communication
• Rewards for creativity

9
Becoming More CreativeHabits

• See humor/irony
• Write it down/draw it out
• Manipulate
• Adapt
• Imagine
• Reverse
• Connect
• Eliminate
• Parody
• Incubate

10
Becoming More CreativeTools

• Brainstorming/Brainwriting
• Bug List
• Free Association
• Attribute Listing/Attribute Association
• Creative Leap
• Boundary Examination
• Fresh Faces
• PDPC
• Bright Ideas Notebook
• Ticket of Admission/Idea Lottery
• Picture/Word Association

11
Becoming More CreativeTools

• Growth Matrix
• Force Field Analysis
• Goal/Wish
• Interrogatories(5Ws/H)
• Problem Reversal
• Wildest Ideas
• Change Yes, Butto Yes, And
• Wishful Thinking
• Mind Mapping
• Customers Worst Nightmare
• What If?