Building partnerships and case studies

1
Building partnerships and case studies

• Richard Newman, engCETL
• Malcolm Carr-West, EngSC

2
Building Partnerships working group

• Emma Beadle, Unilever
• Jillian Burton, Lloyds Register
• Fred Maillardet, Engineering Professors Council
• Michelle Mason, Network Rail
• Bill Nicholls, EEF West Midlands
• Chris Taylor, UK Centre for Materials Education
• Met 5 times since April 2007

3
What happened?

• Honest, open dialogue
• Discovered how little we know about each others
  worlds
• People were confused by the acronyms
• Agreed to develop resources
• Uploaded resources to Engage website

4
Resources developed

• University contact lists
• Engineering
• Materials
• Case studies
• Lloyds Register
• Network Rail Sheffield Hallam University
• How to work with a university document
• i10

5
Engineering contact list

• List of contacts in university engineering
  departments
• 69 universities on list (England)
• Named individual with email/phone
• Met with WM Deans of Engineering
• Document uploaded to Engage website
• Potential to develop further

6
Lloyds Register case study

• Lloyds Register marine
• Partnership with Liverpool
• University and LJMU
• Area Manager
• Sits on Industrial Advisory Board
• Keen to make students graduates aware of career
  opportunities

7
Network Rail case study

• Sheffield Hallam University
• Partnership with Network Rail
• Foundation degree in Railway Engineering
• Case study
• Background
• Business impact
• Interview with a current student

8
How to work with a university

• Developed as a primer for business to help in
  understanding universities
• Explains the complexity of Universities
• Tries to point to ways to hook a university
• Indicates how contacts can be made
• Explains some of the terms on university web
  sites

9
i10

• A single contact with all 11 East of England
  universities for Businesses
• Ask i10 directs the enquiry to relevant experts
• i10 produces Resource Guides for Business.
• i10 uses direct marketing at regional events

10
i10

• A common marketing organisation is possible
• it provides added value to its partners.
• Partners benefit from a more business orientated
  system of marketing
• Production of Resource Guides allow of
  publications that are targeted at business

11
Quote from employer

• I have really enjoyed the opportunity to work
  closely with my Engage team members. Its a
  little scary just how little we really know about
  each others worlds. I found it fascinatingthe
  creation of a website with university contact
  details, FAQs and case studies are a great first
  step.
• Emma Beadle, European Talent Manager, Unilever

12
Future

• Promote the resources
• Use our partners
• Association of Graduate Recruiters
• Sector Skills Councils
• EEF
• AGCAS
• Contact lists
• Are they useful?
• Who will manage/update them?

13
Key themes

• We need to continue building partnerships
• How should we do this?
• Social/professional networking websites
• Facebook
• LinkedIn
• Further develop contact lists?
• Website with multiple contacts for each
  university
• Create new resources?