Advancing the Common Good Through Volunteer Engagement Community Leaders Conference

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Advancing the Common GoodThrough Volunteer
Engagement Community Leaders Conference

• May 15, 2008

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Purpose

• Apply the new United Way Volunteer Engagement
  Strategy to your community impact work.
• See how United Ways are supporting the national
  Day of Action.
• Discover how new technologies and techniques can
  assist in reaching new audiences and recruiting
  new champions to United Ways work.

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Agenda

• Welcome Introductions
• Volunteer Engagement Strategy
• Day of Action
• Technology
• Questions Interest Areas

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Volunteer Engagement Advisory Council

• Liahann Bannerman - Seattle, WA
• Sue Brogan - Anchorage, AK
• Shirley Burgess - Des Moines, IA
• Michael Lynch - San Francisco, CA
• Mollie McAlpin - Boston, MA
• Jamie Moore Omaha, NE

• Pam Sanderson Billings, MT
• Rick Skinner St. Louis, MO
• Carin Wiggins Atlanta, GA
• Patty Youngblood Lagrange, GA
• Mei Cobb UWA
• Tracey Holmes UWA

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Standards of ExcellenceVolunteer Engagement

• 1.2(c) Providing a Variety of Opportunities for
  Input Involvement
• 1.2(e) Connecting People to Volunteer
  Leadership
  Development Opportunities
• 2.3(j) Individual, Volunteer In-Kind
  Resources
• 3.1(a) Relationship Champion
• 4.5(b) Staff Volunteer Roles
• 4.5(f) Volunteer Management
• 5.1(b) Community Engagement Support

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United Way. Advancing the Common Good
Brand Positioning
Creating the opportunities for a good life for
all by focusing on
Brand Promise
Education Helping children youth achieve their
potential
Income Promoting financial stability and
independence
Health Improving peoples health
Priority Impact Areas

• Readiness to achieve in school
• Academic achievement
• Productive engaged youth

• Maternal health and infant well-being
• Basic health care coverage and prevention
• Healthy youth and adults

• Increased income
• Increased savings
• Assets gained and sustained

Results to Measure
Community Volunteer Engagement
Community Investment
Donor Relationships
2-1-1
Strategic Foundation
Resource Generation
Inclusion
Partnerships
Public Policy
Standards of Excellence
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Volunteer Engagement Strategy Goals

• To drive more impact in the areas of education,
  income and health by providing real strategies
  and opportunities for people to create
  sustainable change through volunteering their
  time, talent, voice and expertise.
• To build and deepen relationships with people who
  care about their communities by inspiring and
  inviting them to take an active role in helping
  United Way advance the common good in their
  communities.

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Our Core Strategies

• Re-position volunteer engagement as a central
  part of United Ways business strategy Brand
  United Way as the premier mobilizer in education,
  income and health.
• Embrace, brand and support Volunteer Centers
  internal to United Ways, and leverage this asset
  to create more volunteer opportunities
• Create national and local signature volunteer
  events that promote and advance United Ways work
  
• Revitalize relationships with NCL companies by
  providing tailored volunteer programs for their
  employees

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Our Core Strategiescontinued

• 2. Deploy online and on-the-ground advocacy to
  engage individuals in advancing the common good
  by becoming champions of our community impact
  work and critical public policy issues.
• 3. Use available technology to turn
  liveunited.org into a robust engagement portal
  for those who want to advance the common good
  give, advocate, volunteer.

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Advancing the Common Good
National Issues Education, Income, Health
Local Issues
Local Issues
1300 Local United Ways
Partners
Partners
1000 UWs
150 UWs VC
130 UWVCs
20 UWVCs VC

• 1. Re-position Volunteer Engagement as Central
  to United Ways Business Strategy.
• Branded Volunteer Centers
• Signature Volunteer Events
• NCL Employee Volunteer Programs
• 2. Online and on-the-ground Advocacy
• 3. liveunited.org as a Robust Engagement Portal

United Way of America
D R A F T
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Day of Action is

• A call to action for individuals to give,
  advocate and volunteer on issues relating to
  education, income and health
• An opportunity to send a clear message about
  United Ways work and its impact in the community
• A chance to recruit more champions to the work
  beyond the workplace.
• A chance to be part of something bigger a
  nationwide movement for change
• An opportunity to position United Way outside of
  fundraising to lead by example with
  opportunities to volunteer and to advocate
• A chance to show the world what it means to LIVE
  UNITED.

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Day of Action Map
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Volunteer Engagement Listserv

• Address email to listserv_at_listserv.unitedway.org
• No message in Subject line needed
• Message in the body of the email
• SUB UWVolunteerEngagement-L Your Name
• Send email
• Automated email on how to confirm

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Contact Information

• Mei Cobb
• Volunteer Engagement
• United Way of America
• mei.cobb_at_uwa.unitedway.org
• Pam Sanderson
• Volunteer Center
• United Way of Yellowstone County
• pam.sanderson_at_unitedwayyellowstone.org

• Liahann Bannerman
• Volunteer Center
• United Way of King County
• lbannerman_at_uwkc.org
• Iavor Ivanov
• Web Experience
• United Way of America
• Iavor.ivanov_at_uwa.unitedway.org

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Thank you