EuroGene Market Validation Project

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EuroGeneMarket Validation Project
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?µ?? ?e ?µ?? ?d? ??e?? ????te? µ?? a?t? t??? ??
????µe? t?? ?p?µ??e?a? ?µ?? a?t??? ???????te? d?
??? ?? p?te. Plato
knowing what we are, we shall know how to take
care of ourselves, and if we are ignorant we
shall not know.
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Genetic variation makes us all different

• inside as well as outside

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GSTM1, Antioxidants DNA Adducts
DNA damage reduced nutrition genotype
GSTM1 WT (n 295) vs. GSTM1 null (n 307)
DNA Adducts (per 109 nucleotides)
Palli et. al., Carcinogenesis. 2004
Apr25(4)577-84
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Todays healthcare problems

• Rising health care costs
• Diabetes, Cardiovascular disease, cancer,
  osteoporosis
• Obesity epidemic
• All are gene-environment diseases
• Prevention is the key

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Scope of EUROGENE

• Starting point is existing SCIONA service
• Screen pre-symptomatic, higher risk patients
• Identify the preventative interventions
• Genetics, environmental analysis
• Provide diet/lifestyle advice
• Reduce risk factor levels
• Launch eServices (enhanced user friendliness and
  security)
• Validate in the European market the service

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Patient fills out a detailed heath questionnaire
and provides a buccal swab sample then sends it
off to the Sciona lab for genetic evaluation.
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The assessment starts with an easy to read DNA
and Lifestyle Summary which tells the patient the
level of nutrient deficiency in their diet that,
according to their genetic profile, relates to
potential health concerns.
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Eurogene Overcoming Barriers to Market

• Cost
• Time of delivery
• Language
• Education
• Ease of Use
• Integration with clinical records

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Current and future state of the service
Services to be implemented
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Market Approach

• EUROGENE targets individuals taking a proactive
  role in their health, wellness, and disease
  prevention, and their practitioners
• EUROGENE is a service that will be primarily
  provided to
• clinics, or other health wellness centers
• Healthcare practitioners specialising in
  prevention
• individuals
• Market Analysis focuses on German, Italian and
  Spanish Markets

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The Consortium