Historic Center

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Historic Center

• management plan

• Seminar
• Bucharest Historic Center Revitalisation
• 29 June 2005
• Presentation IHS Romania SRL

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• Territory of stylistic and social contrasts.
• The stage of various low scale real estate
  attempts.
• The last 10 years consist in both achievements
  and destructions, values have been
  gained/acquired or lost.

Historic Center
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• proof of physical past objects
• identity socio-cultural symbols
• utility economic functions

Central Areas
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• The projects started with normative ideas
• regarding the preservation and rehabilitation
• of certain important city areas, considering
• that funds for this actions will be found.
• Time and energy have been spent on
• these studies/plans, but in the end it
• was revealed that there were no funds
• for their implementation.
• Research for urban functions demand, real estate
  market cycle and
• its capacity of absorption were omitted

Features 1990/1995
CEE
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New governance system
project
New system of financial/fiscal relations
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• from an object of the past to a document of the
  past
• from art monumental to environment
• from a festive ground to a development tool
• from a sectoral approach to integration
• from physical restoration to social
  repositioning.

Present tendencies
CEE
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100 private
Commercial pattern
Public Private Partnership
Large Scale institutionalised
Contemporary Tendencies
Small improvement programs
Low scale uninstitutionalised
Public Pattern
CEE
100 public
0
Program for our house
Large Scale institutionalised
Low scale uninstitutionalised
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• sites economic and social repositioning
  increasing of the demand
• financial resources municipal assets
  management
• financial management active, passive, credits,
• public budget, trust funds, structural funds
• subvention strategy per brick or per citizen?
• fiscal facilities business and/or investments
  tax, VAT, rapid amortization
• conversion of the social aid into services
• revitalisation agencies
• human resources training programs

Rehabilitation Poles
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Vision Goals
Development Strategy
Policies/programs/projects
Action Plan
Institutional Plan
Leadership Forms
Asset Management
MANAGEMENT PLAN
Financial Management
Market analysis
Marketing Plan
Marketing mix
Promotion Policies
Forms of organisation
Communication Plan
Types of organisation
Ways of Communication
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CONDITIONS PROJECTS /CODE CONDITIONS PROJECTS /CODE CONDITIONS PROJECTS /CODE
Condition 1 Acceptance of the strategy by the urban actors involved in the process PROJECT CODE 1.01 PROJECT TITLE ENSURING THE ACCEPTANCE OF PUZ AND THE HISTORIC CENTER DEVELOPMENT STRATEGY
Condition 2 Presence of an organisational capacity for managing the strategy implementation PROJECT CODE 2.01 PROJECT TITLE ORGANISING THE DEPARTMENT FOR REAL ESTATE, REGISTRY OF PROPRIETIES CADASTRE FOR THE CO-ORDINATION OF THE HISTORIC CENTER REVITALISATION PROCESS
Condition 2 Presence of an organisational capacity for managing the strategy implementation PROJECT CODE 2.02 PROJECT TITLE CONSOLIDATING THE CAPACITY OF THE PERSONNEL OF THE DEPARTMENT FOR REAL ESTATE, REGISTRY OF PROPRIETIES CADASTRE
Condition 2 Presence of an organisational capacity for managing the strategy implementation PROJECT CODE2.03 PROJECT TITLE ORGANISING THE ACTIVITIES OF MUNICIPAL DEPARTMENT FOR REAL ESTATE, REGISTRY OF PROPRIETIES CADASTRE FOR THE MUNICIPAL ASSETS MANAGEMENT
Condition 2 Presence of an organisational capacity for managing the strategy implementation PROJECT CODE 2.04 PROJECT TITLE DEVELOPING THE COMMUNICATION ABILITIES OF THE PERSONNEL IN THE DEPARTMENT FOR REAL ESTATE....
Condition 3 Selecting pilot projects PROJECT CODE 3.01 PROJECT TITLE IDENTIFYING THE SITES FOR THE PILOT PROJECTS
Condition 3 Selecting pilot projects PROJECT CODE 3.02 PROJECT TITLE STATING THE CONDITIONS FOR INTERVENTION IN THE PILOT SITE
Condition 4 Elaborating the communication project for the pilot site PROJECT CODE 4.01 PROJECT TITLE PROMOTING THE PILOT SITE
Condition 4 Elaborating the communication project for the pilot site PROJECT CODE 4.02 PROJECT TITLE COMMUNICATION FOR ATTRACTING INVESTORS AND CLOSING PARTNERSHIPS
Condition 4 Elaborating the communication project for the pilot site PROJECT CODE 4.03 PROJECT TITLE COMMUNICATION WITH THE HISTORIC CENTER COMMERCIANTS
Condition 4 Elaborating the communication project for the pilot site PROJECT CODE 4.04 PROJECT TITLE DIRECT COMMUNICATION WITH HISTORIC CENTER INHABITANTS
Condition 5 Organising the financial set-ups for the operations PROJECT CODE 5.01 PROJECT TITLE ORGANISING ACTIVITIES FOR FINANCIAL MANAGEMENT OF THE PILOT PROJECTS WITHIN THE DEPARTMENT FOR REAL ESTATE, REGISTRY OF PROPRIETIES CADASTRE
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• Identifying the partners
• Elaborating the communication plan
• Identifying the public and commercial projects
• Coordinating projects with funding sources
• Establishing the Lipscani revitalisation agency,
  as an instrument for land management
• Elaborating the financial plan

Lipscani 2005-2006