Event Outsourcing

1
Event Outsourcing

• Greg Latham
• Innerwink Management Ltd

2

• www.innerwink.co.nz

• Alexandra Blossom Festival www.blossom.co.nz
• Summer in the Park concert series Palmerston
  North City Council
• Platform Festival, University of Canterbury
  www.canterbury.ac.nz/platform

3

• Tauranga Arts Festival www.taurangafestival.co.nz
  
• Heritage Week 2008, Christchurch City Council
  www.heritageweek.co.nz
• The Cusp, Nelson City Council www.thecusp.co.nz
• Fuel Festival, Hamilton www.fuelfest.co.nz
• Mapua Easter Fair

4
Outsourcing Who?

• City Councils
• Not for profits - Incorporated societies,
  Charitable trusts
• Volunteer organisations
• Clubs Associations
• Schools

5
Outsourcing why?

• limited resources
• development of event ie growth/scope
• skills/professional management
• Limited capabilities
• shared risk
• sponsorship funding
• business advantage

6
What are the issues ?

• For the event organiser/For the outsourcer
• contrasting cultures
• contrasting systems
• contrasting structures
• contrasting standards

7
What are the Pitfalls ?

• Expectations
• Communication
• Perceptions e.g. outsider mentality
• Interpersonal conflict
• e.g. paid/volunteers

8
Solutions/Strategies

• Contracts
• Lines of responsibility
• Lines of communication e.g. one contact
• Reporting e.g. frequency/medium
• Review/Assess

9
Managing the process

• Clear terms of reference
• Clear communication
• Checkpoints
• i.e. formalised ongoing monitoring evaluation