Southern California Edison Low Income Outreach Efforts

1
Southern California EdisonLow Income Outreach
Efforts

• Low Income Oversight Board
• September 14, 2006

2
CARE OUTREACH

• Targeted mailings to under-penetrated areas
• Targeted mailings based on income demographics
• Annual solicitation to all residential customers
  not participating
• Print and radio
• Capitation Fee Program
• Bill Messaging
• Bill Inserts
• Consumer Affairs (EAF, Senior Outreach)
• Public Affairs (Community organizations,
  governments)
• Equal Opportunity/Supplier Diversity (faith-based
  organizations)

• Employee affinity groups, (community events)
• Authorized payment agents
• In-language communications
• Phone-assisted completion of applications
• Door hangers with applications
• Bus shelter bill boards
• Point-of-Sale Displays
• Register tape ads
• Educational tools (Showcase Presentation and
  Event Tool Kit)
• Large-print applications
• Messaging on food bank bags
• Applications with assistance checks

3
CARE OUTREACH EFFORTS
July 2005 Door Hanger with Application 500,000
November 2005 Direct Mail 700,000
December 2005 Winter Savings Kit 1.5 million
Winter Savings Kit to Medical Baseline and Final Call Customers   35,000
March 2006 Mail to Master-Meter 8,500
April 2006 Direct Mail 275,000
June 2006 Annual CARE Solicitation 3.3 million
July 2006 Direct Mail 300,000
August/September 2006 ValPak Application Insert 2 million
4
LIEE OUTREACH

• Three Prong Approach
• CBO Outreach
• Outreach through CBO programs such as senior
  nutrition, dial-a-ride, Head-Start, etc.
• Direct Mailers
• Targeting mailings to hot climate areas
• Advertising
• Media releases and local newspaper ads

5
LIEE OUTREACH

• Direct Mailers
• January thru March 15,000
• Lancaster Palmdale Palm Desert Delano
• March 70,000
• Climate Zones 14 and 15
• September - 500,000
• Customers in Climate Zones 10 15
• September - 2 million
• Service area wide
• Advertising
• Media releases in August
• Spanish Language ad (La Opinion) in September

6
(No Transcript)
7
(No Transcript)