What is Tourism?

1
What is Tourism?

• Tourism is the activities of persons traveling to
  and staying in places outside their usual
  environment for not more than one consecutive
  year for leisure, business or other purposes

2
What is Tourism?

• Tourism is a dynamic and competitive industry
  that requires the ability to constantly adapt to
  customers' changing needs and desires, as the
  customers satisfaction, safety and enjoyment are
  particularly the focus of tourism businesses

3
The 8 Sectors of Tourism

• Accommodations
• Adventure Tourism Recreation
• Attractions
• Events Conferences
• Food Beverage
• Tourism Services
• Transportation
• Travel Trade

4
Accommodations

• One of the largest and fastest growing
  sectors in the tourism industry
• Career Opportunities
• Hotels
• Bed Breakfasts
• Cabins/Cottages
• Campgrounds
• Hostels
• Types of Positions
• Front Offices Guest Services
• Administration
• Housekeeping
• Food Beverage

5
Adventure Tourism Recreation

• Travel adventures where people can learn about
  nature and/or culture
• Attracts those who want to experience Canada as a
  place that is natural and unspoiled
• Those who want active, unusual vacations
• Major areas of this sector are
• Outdoor Adventure and Ecotourism
• Ski resorts
• Parks
• Golf Tennis Facilities

6
Attractions

• Every province in Canada has major and minor
  attractions
• Some included are
• Historic sites
• Heritage Homes
• Museums
• Halls of Fame
• Art Galleries
• Botanical Gardens
• Aquariums
• Zoos
• Water Parks
• Amusement Parks
• Casinos
• Cultural Attractions

7
Events Conferences

• National International Attractions
• Calgary Stampede
• Caribana
• Taste of Chicago
• Winterlude
• Contribute to the local economy
• Many other sectors are affected financially by
  this one sector

8
Food Beverage

• 32 Billion a year Industry
• Employs more than 1 million Canadians Nationwide
• It is a major youth employer and a major training
  ground for young and aspiring people
• Types of Establishments are
• Restaurants
• Pubs
• Night Clubs
• Lounges
• Catering Firms

9
Tourism Services

• Made up of organizations, associations, govt
  agencies and companies that specialize in serving
  the needs of the tourism industry as a whole
• People who work in this sector focus on
• Researching Tourism trends
• Advertising Marketing
• Educating others
• Distribute general tourism info
• Retail Outlets

10
Transportation

• Tourism would be nothing without the ability to
  move people from place to place
• The movement of people is divided into 4
  categories
• Air
• Rail
• Ground
• Water
• Approx. 300,000 Canadians are employed under this
  sector Nationwide

11
Travel Trade

• Supports the bookings and sales in the other
  sectors
• Employees in this sector focus on reservations
  for
• Accommodations
• Tours
• Transportation
• Food Beverage
• Attractions
• Employs approx. 50,000 Canadians Nationwide
• Sub-Divided into two categories
• Retail Travel Agencies
• Wholesale Tour Operators who sell to travel
  agencies