High Intensity Sweetener Overview

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National Sweetener and Ingredient Marketing
Association
High Intensity Sweetener Overview
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General Comments

• No bad Sweeteners
• Each Sweetener has a role to play in the food
  marketplace
• More choices today than ever
• Trade offs among taste, cost, calories,
  functionality, image (natural, organic,
  sustainable etc)

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Benefits of High Intensity Sweeteners

• Reduce Cost
• Reduce Calories
• Reduce Risk
• Product Taste the Same

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Challenges of High Intensity Sweeteners

• Public image as artificial
• Matching Sugar
• Labeling
• Resistance to change

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U.S. Refined Sugar / HFCS 42 (dry) vs. Neotame
HIS Blends
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Sweetener Potency

• High potency sweeteners are typically compared to
  the sweetness intensity of sugar
• If sugar 1 sweeteners are ____ X sweeter
• Often times this is referred to as Sugar
  Equivalence (SE) or Potency
• Sweetener potencies always exist in a Range
• Potency is concentration and matrix dependant

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Sweetener Potency Snapshot
Sweetener Potency
Rebaudioside A 250X
Sucralose 600x
Ace-K 200x
Aspartame Neotame Saccharin 200x 8000x 300x



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Acesulfame Potassium

• Facts
• 200X sweeter than sugar
• Dihydrooxathiazinone Salt
• Non-Caloric
• Non-Cariogenic
• Major Suppliers
• Celanese (Nutrinova US)
• Chinese

• Advantages
• Stable
• Solubility
• Quantitative Synergy
• Low Consumer Awareness
• Limitations
• Must Be Blended With Other Sweeteners
• Bitter/Metallic Aftertaste

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Aspartame

• Facts
• 200X Sweeter than sugar
• Peptide-based
• Non-caloric (at common use levels)
• Non-cariogenic
• Major Suppliers
• The NutraSweet Company (US)
• Ajinomoto (Japan)
• Chinese

• Advantages
• Taste Standalone Sweetener
• Quantitative Synergy
• Limitations
• PKU Labeling Required
• Stability
• Consumer Perception

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Neotame

• Facts
• 8,000X Sweeter than sugar
• Peptide-based
• Non-caloric
• Non-cariogenic
• Major Suppliers
• The NutraSweet Company (US)

• Advantages
• Cost
• Flavor Enhancement Ability
• No PKU Labeling
• Heat Stability
• Low Consumer Awareness
• Limitations
• Must Be Blended With Other Sweeteners
• Stability
• Used at Low Levels

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Rebaudioside A

• Facts
• 250X sweeter than sugar
• Steviol Glycoside (Purified Extract of Stevia
  Plant)
• Non-Caloric
• Non-Cariogenic
• Major Suppliers
• Pure Circle (Malaysia)
• Blue California (US)
• GLG Weider (US)
• Corn Products (US)
• Other US
• Chinese

• Advantages
• Natural
• Stable
• Limitations
• Taste
• Cost

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Saccharin

• Facts
• 300X sweeter than sugar
• Sulfobenzimide (Typically Na or Ca Salt)
• Non-Caloric
• Non-Cariogenic
• Major Suppliers
• Chinese
• PMC Specialties Group (US)?

• Advantages
• Stable
• Solubility
• Cost
• Limitations
• Taste
• Consumer Perception

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Sucralose

• Facts
• 600X sweeter than sugar
• Selectively Chlorinated Sucrose Molecule
• Non-Caloric
• Non-Cariogenic
• Major Suppliers
• Tate Lyle PLC (UK)
• Chinese

• Advantages
• Stable
• Solubility
• Consumer Perception(?)
• Limitations
• Cost
• Aftertaste

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Sweetener Blending

• Blending sweeteners allows the product developer
  to
• Use several sweeteners at lower concentrations
  thus maximizing sweetener effectiveness and
  minimizing off-tastes
• Use sweeteners with complimentary temporal
  profiles (qualitative synergy)

• Take advantage of sweetener synergy (quantitative)

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Benefit of Blending HIS
SWEETNESS INTENSITY (arbitrary units)
TIME (arbitrary units)
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Sugar Concentration Response Curve in Water
Sucrose Equivalence
Sucrose Concentration ()
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Neotame Concentration Response Curve in Water
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Sustainability

• Neotame provides substantial environmental
  benefit over other sweeteners
• Water
• Neotame manufacture uses 99.9 less water than
  cane sugar
• Carbon Emissions
• Neotame manufacture emits 98.5 less CO2 than
  cane sugar
• Energy Use
• Neotame manufacture uses 97 less energy than
  cane sugar
• On a same sweetness basis.
• Source The NutraSweet Company Life Cycle Value
  Assessment

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Benefits of High Intensity Sweeteners

• Reduce Cost
• Reduce Calories
• Reduce Risk
• Product Taste the Same

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U.S. Refined Sugar / HFCS 42 (dry) vs. Neotame
HIS Blends
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Savings per 1 Million CWT (dry) used
HFCS

• 3.0 Million annually - 20 Substitution
• 3.8 million annually - 25 Substitution

Sugar

• 8.8 Million annually - 20 Substitution
• 11.0 million annually - 25 Substitution

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