Propaganda Techniques

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Propaganda Techniques

• Review

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What does the word propaganda mean, and what does
it have to with reading?

• Propaganda is the use of ideas, information,
• language, and rumors to win the reader over to
• a cause or to hurt an opposing cause.
• In propaganda, the author tells only the side
  he/she wants people to know.
• Propaganda appeals with emotions rather than
  intellect.

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Propaganda

• Techniques used to influence opinions, emotions,
  attitudes or behavior.
• The purpose is to benefit the sponsor.
• It appeals to the emotions not the intellect.
• It can be negative or positive.
• The purpose is to persuade.

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Propaganda Techniques

• The following is a list of Propaganda Techniques
  that are commonly used in advertising, politics,
  etc.
• Techniques can be used in combination, or
  individually. Here are the most common methods

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Another Foldable
Bandwagon Testimonial
Transfer Snob Appeal
Plain Folks Patriotism
Slogan Name-Calling
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Bandwagon Technique

• Bandwagon
• a persuasive technique that invites you to join
  the crowd
• Everybodys doing it!

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Bandwagon Example

• Everybodys doing the Jerk at dances now.

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Testimonial Technique

• Testimonial
• Famous person endorses a product, idea, or person
• Musicians, artists, sports, actors/actresses

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Testimonial Example

• Michael Jordan wears Hanes underwear. Dont you
  want to be like Mike?

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Transfer Technique

• Transfer
• Positive feelings are connected to a product/user
• Sex appeal
• Love/Popularity
• Fame, Wealth, and Power

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Transfer Example

• If you wear Axe cologne, women will be attracted
  to you

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Snob Appeal

• Snob Appeal
• Aims to flatter makes assumptions that the
  product/idea is better than others

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Snob Example

• Only wealthy people vacation at the luxurious
  Hampton Resort

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Plain Folks

• Plain Folks
• Opposite of snob appeal practical product for
  ordinary people
• Ex Like a good neighbor, State Farm is there!

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Patriotism

• Patriotism
• Purchase will display love of your country

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Patriotism Example

• Fords are built American tough!

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Slogan

• Slogan
• A catchword or phrase loaded with emotion often
  sells through repetition
• Clever and easy to remember stays with you

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Slogan Example

• Five, five dollar, five dollar footlongs

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Name-Calling

• Name-Calling
• A way of smearing the opponent intent is to
  damage opponent
• Used by politicians and product companies

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What type of propaganda?

• Give me a break! Give me a break! Break me off
  a piece of that Kit-Kat bar!

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What type of propaganda?

• a commercial showing Beyonce wearing a certain
  brand of makeup

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What type of propaganda?

• A commercial showing a large group of teenagers
  all showing up to eat at the same fast-food
  restaurant (because its so great, of course)

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What type of propaganda?

• Captain Ds has a better quality of food and
  much lower prices than Red Lobster.

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What type of propaganda?

1. Obama, dressed in casual clothes, shaking hands
   with ordinary people
2. Like a good neighbor, State Farm is there!
3. Its finger lickin good!
4. Everybody gets their coffee from Starbucks.
5. People who drive Cadillacs are better than people
   who drive Neons.
6. If you wear Apple Bottom jeans, you will look
   slimmer.
7. Tom Jones has lied during this campaign.
8. the George Forman grill