SUPPLY CHAIN MANAGEMENT (E-SUPPLY) Materi Pertemuan ke-10 - PowerPoint PPT Presentation

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SUPPLY CHAIN MANAGEMENT (E-SUPPLY) Materi Pertemuan ke-10

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Making and advertising Cadbury Dairy Milk in the UK The processes involved in making one of our chocolate bars, Cadbury Dairy Milk Fruit & Nut, ... – PowerPoint PPT presentation

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Title: SUPPLY CHAIN MANAGEMENT (E-SUPPLY) Materi Pertemuan ke-10


1
SUPPLY CHAIN MANAGEMENT(E-SUPPLY)Materi
Pertemuan ke-10
2
E-supply Chain
  • Supply Chain adalah aliran material, informasi,
    uang, dan servis/jasa dari bahan baku yang
    diperoleh melalui supplier sampai ke pabrikasi
    dan pergudangan dan akhirnya ke pelanggan akhir.
  • Supply Chain berasal dari konsep penggabungan
    (link) partner-partner organisasi/perusahaan
    bersama-sama.

3
Tiga segmen rantai pasokan
  • Aliran ke atas / hulu
  • Internal
  • Aliran ke bawah / hilir

4
Gambar Rantai Persediaan Sederhana (Simple
Supply Chain)
Upstream
Internal
Downstream
2nd tier Supplier
Distribution Centers
1st tier Supplier
Assembly/ Manufacturing And packaging
2nd tier Supplier
1st tier Supplier
Retailers
2nd tier Supplier
Customers
Contoh Toys Manufacturer Process
Oil Refinery
Plastic
Distribution
Shipping
Sheet Metal
Components Manufacturer
Toy Assembler/ Manufacturer
Toy Packaging
Shipping
Retailers
LumberCompany
Box Makers, Printers
Customers
Paper Company
Pulp Company
5
Example Cadbury Supply Chain
  • Our supply chain
  • The processes involved in making one of our
    chocolate bars, Cadbury Dairy Fruit Nut, at our
    factory in Bournville in the United Kingdom, give
    a good illustration of how supply chains, and our
    relationships within them, can differ.

6
Making and advertising Cadbury Dairy Milk in the
UK
  • The processes involved in making one of our
    chocolate bars, Cadbury Dairy Milk Fruit Nut,
    at our factory in Bournville in the United
    Kingdom, give a good illustration of how supply
    chains, and our relationships within them, can
    differ.
  • Advertising - one step away Cadbury Schweppes has
    direct contracts with the advertising agency
    responsible for advertising and promoting Cadbury
    Dairy Milk Fruit Nut. This means the
    advertising agency is one step away from our
    company.

7
  • Milk - two steps away The milk that goes into our
    chocolate bar comes from the United Kingdom. We
    buy it from farmer-run cooperatives. Here we have
    direct dealings with the co-operatives but not
    with the individual farmers, which means the
    farmers who produce the milk are two steps away
    from our company.
  • Raisins - two steps away The raisins in our
    chocolate bar come from Turkey. We buy the
    raisins from a family-owned Turkish processing
    plant near Izmir, which buys its raisins from
    around 1,000 small farmers. The raisins are
    traceable back to the original farms. The
    processing plant maintains close relations with
    the farmers to ensure quality. We are two steps
    away from these 1,000 small farmers.

8
  • Almonds - two steps away The almonds in our
    chocolate bar come from California. We buy the
    almonds from a processor who in turn buys them
    from the farmer. Here we are two steps away from
    the original producers, the Californian almond
    growers.
  • Sugar - two steps away The sugar we buy comes
    from the UK and mainland Europe. We buy it from
    sugar processors. The sugar processor buys sugar
    beet direct from the farmer. The farmers who grow
    the sugar beet we use are therefore two steps
    away from our company.
  • Cocoa - three or more steps away Cocoa for our
    chocolate bar is sourced from Ghana. We buy cocoa
    from the Ghanaian government Cocoa Board
    (COCOBOD), which controls the cocoa trade in
    Ghana. Between COCOBOD and the farmer there are
    licensed buying companies. They buy cocoa from
    the farmer and transport it to the seaport. Here
    we are three steps or more away from more than
    half a million farmers.

9
Permasalahan dalamSupply Chain
  • Supply Chain dapat menjadi sangat lama karena
    melibatkan partner internet dan eksternal yang
    berada di banyak tempat berbeda
  • Masalah kualitas material, yang bisa terjadi
    karena kesalahan pengiriman jenis material
  • Tidak adanya infrastruktur logistik (sistem)
  • Order yang tidak menentu baik dari pemasok maupun
    distributor

10
Solusi E-commerce untuk Supply Chain
  • Order melalui internet, EDI, ekstranet secara
    otomatis
  • Cth pada B2B, order transmisikan secara
    otomatis ke pemasok ketika level inventori sudah
    mencapai titik tertentu
  • Memenuhi order secara langsung
  • Pembayaran Elektronik dapat mempercepat pemenuhan
    order dan jangka waktu pembayaran
  • Persediaan dapat diperkecil dengan melakukan
    pemesanan bila akan ada produksi dan dengan
    memberikan informasi yang cepat dan akurat kepada
    pemasok
  • Kolaborasi perdagangan antara anggota Supply
    Chain dapat dilakukan di banyak area sehingga
    dapat mengurangi keterlambatan, gangguan pada
    pekerjaan, biaya administrasi dan inventori

11
Contoh E-Collaboration (E-Kolaborasi)
  • Berbagi informasi antara Pedagang dan Pemasok
    barang
  • Kolaborasi Pedagang-Pemasok (mengumpulkan partner
    sebanyak mungkin)
  • Pengurangan waktu perencanaan pemesanan bahan
    baku
  • Pengurangan waktu untuk pengembangan produk
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