Creating confidence in electronic transactions - Trustmarks - PowerPoint PPT Presentation

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Creating confidence in electronic transactions - Trustmarks

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Creating confidence in electronic transactions - Trustmarks Creating trust in e-commerce Basic aspects regarding Trustmarks National and Regional Trustmarks schemes – PowerPoint PPT presentation

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Title: Creating confidence in electronic transactions - Trustmarks


1
Creating confidence in electronic transactions -
Trustmarks
  • Creating trust in e-commerce
  • Basic aspects regarding Trustmarks
  • National and Regional Trustmarks schemes
  • European approach on eConfidence

Bogdan Manolea
2
Trust and Electronic Commerce
  • Slow development of e-commerce in European Union
  • Strong political imperative to create trust in
    doing business over the Internet
  • eEurope - The Lisbon summit - 23-24 March 2000,
    referred specifically to this subject in its
    conclusions "the Commission and the Council to
    consider how to promote consumer confidence in
    electronic commerce

Bogdan Manolea
3
Methods to create confidence in electronic
transactions
  • Codes of conduct
  • Trust Seals (Trustmarks)
  • Alternative Dispute Resolution (ADR)
  • Consumer Protections actions
  • Regulatory Initiatives

Bogdan Manolea
4
Trustmark definition
  • Trustmark A label or visual representation
    showing participation in a trustmark scheme. A
    subscriber to a trustmark scheme can display a
    trustmark if he meets the trustmark requirements.
  • Trustmark schemes Any body providing a trustmark
    to B2C e-merchants after positive assessment on
    the basis of own criteria.

Bogdan Manolea
5
Trustmark key elements
  • Aimed at Business to Consumer (B2C) activities
  • Supplementary to legal obligations
  • Voluntary participation
  • Compliance with set of business practices
  • Provide a high standard of consumer protection
  • Encourage sales of goods and services on Internet

Bogdan Manolea
6
Examples of Trustmark schemes requirements
  • Plain and intelligible language
  • Commercial communications and fair marketing
    practices
  • Addressing children
  • Pre-contractual information
  • Confirmation process

Bogdan Manolea
7
Examples of Trustmark schemes requirements (2)
  • Contractual performance
  • Payment and Security issues
  • Data protection aspects
  • Internal complaints management
  • Dispute settlement for consumer complaints

Bogdan Manolea
8
National Trustmarks Initiatives
  • TrustUK Great Britain - www.trustuk.org.uk
  • L_at_belsite France - www.labelsite.org
  • Trusted Shops - German initiative -
    www.trustedshops.de
  • BBB Online US - www.bbbonline.org
  • Japan DMA Japan - www.jadma.org

Bogdan Manolea
9
Regional Trustmarks Initiatives
  • North America BBB Online
  • Asia Asia Trustmark Alliance
  • Europe
  • Trusted Shops
  • OnlineConfidence
  • Global Trustmark Alliance- GTA

Bogdan Manolea
10
European eConfidence Initiatives Eurochambers
integrated approach
  • European Code of Conduct (concluded in
    cooperation with European Federation of Direct
    Marketing Associations)
  • European Label based on its code of conduct and
    dispute settlement methods
  • European Online Dispute Resolution System
    OnlineConfidence www.onlineconfidence.org

Bogdan Manolea
11
European Approach - eConfidence project
  • Mr Erkki Liikanen - Brussels, 18 February 2003
  • eConfidence is a package of measures, which
    includes the promotion of high standards of good
    business practices (e.g. codes of conduct,
    trust-marks, complaint settlement procedures),
    and affordable access to third-party alternative
    dispute resolution (ADR) systems.
  • The promotion by the Commission of high standards
    of good business practices such as codes of
    conduct and trustmarks is an example of our
    desire to support self-regulatory initiatives.

Bogdan Manolea
12
European Approach - eConfidence project
  • Online eConfidence Forum has been set up by the
    European Commission - http//econfidence.jrc.it/
  • An eConfidence group for discussions about
    trustmark requirements at European level was
    created
  • An agreement has been agreed between European
    employers organisation UNICE and the European
    Consumer BEUC on a European Framework for
    e-commerce trustmark schemes at the end of 2001

Bogdan Manolea
13
European Approach - eConfidence project next
steps
  • The European Commission will issue a
    recommendation to improve confidence in
    e-commerce in the first half of this year
  • Trustmarks can play an important part in this
    process. However, the huge number of trustmark
    schemes currently operating is counterproductive.
    To combat this, the Commission will lay down a
    set of standardised trustmark criteria and create
    a better understanding of the 'trustmark
    concept, based on the agreement between UNICE
    and BEUC.

Bogdan Manolea
14
European Approach - eConfidence project next
steps
  • An international congress on the Trustmarks in
    ecommerce will be held in Luxembourg
  • 17 19 September 2003
  • http//www.e-trustmarks.lu

Bogdan Manolea
15
Thank you !
Bogdan Manolea bogdan_at_internews.org
www.riti-internews.ro
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