Why Mobile is shaping customer interaction

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Why Mobile is shaping customer interaction
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Just give me 1 minute
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1 of every 7 minutes of media consumption is now
mobile
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This minute has the greatest impact of any media
interaction
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• Why?

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Because you can do all this
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With this
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But its more about the Customer Experience than
the device
Mobile is the only media that allows customers to
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• Engage at the point of impulse

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Respond at the point of impulse
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Have a hyper personalized, message to 1
individual
and grow exponentially through organic, viral
growth
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• And able to close the last mile

Quantify Results
And justify marketing spend
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What does that look like?
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mCommerce/mTicketing Live Nation

• The first fully transactional concert ticketing
  mobile web site in North America
• Subscribers can browse both artist and ticket
  availability
• Site optimizes mobile browsing, purchase and
  ticket delivery for mobile devices
• User receives their ticket via an MMS message
• Ticket is scanned directly from the mobile phone
  to gain access into multiple venues
• Ticket delivery allows for mobile CRM based
  marketing initiatives

Winner Media Innovation Awards - Best in
Class Finalist Mobile Content Awards,
Korea Finalist Mobile Marketing Association 2009
Global Awards
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Event Solution Rogers Wireless/MTV

• MyThum created an experience that spanned SMS,
  Mobile Web, MMS, iTV Broadcast, Facebook and
  in-Venue
• Users could get a free VIP ticket by going to the
  mobile site
• Mobile site was also an experience where users
  could interact with the event
• Once signed up, users could automatically post
  their actions to Facebook , generating a viral
  buzz

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Integrated OOH COORS LIGHT

• Molsons first iPhone application launch
• The campaign transcends the media channel and
  touches the physical world (with tangible OOH as
  prizing), online, mobile (smswap) and also the
  iPhone app
• The concept of the iPhone app activity tying
  directly into these other media channels (line
  submissions, contest entry etc) is a very
  innovative approach to app building
• The app is a rich environment but the strategy
  still includes an optimized experience for over
  5,000 devices