Segment One

1
The World Leader in Crowdsourced Video Creation
2
Importance of Video online

• 20 million videos uploaded to Facebook each
  month
• 2 billion videos watched
• YouTube is now the 2nd largest search engine
• Brands are seeking to increase user engagement
• Brands need a cost effective way to generate this
  video content

3
What is Poptent?

• Poptent is a video production company
• Primarily for Fortune 500
• We produce broadcast-ready videos
• 1/10 the cost of traditional production methods
• For online video advertising, social media
  campaigns, websites microsites, and broadcast

4
How do we do it?

• Crowdsourcing
• 1st social networking platform for the
  videographer community
• Over 30,000 filmmakers, directors, animators and
  actors
• Using your assets, style guides
• Creators are bound by confidentiality and
  transfer all rights to the submitted videos to
  you, the client

5
Poptent Delivers

• High quality video creative
• Any length / any demo / any medium
• At a fraction of the cost of traditional
  productions
• Crowdsourced from young, independent video
  creators
• Edgy and entertaining
• Relevant
• 30,000 strong creator community

6
Wouldnt it be great to have over 30,000
independent creators working for you!
7
Poptent and Crowdsourcing
The Power of the Crowd Applied to Video Production
Client Chooses Videos
Download Assets Brief
Creators Register / Agree to Terms
Assignment Posted to Poptent
Advertiser Brief Created
Town Hall
8
Poptent Videos

• No talent fees
• No residual fees
• No 13 or 26-week cycles
• All ads owned in perpetuity by the Client
• All appropriate releases provided
• Talent, music, photo location
• Some edits can be accommodated

9
Poptent Clients (Partial List)
10
Facebook

• Sour Patch Kids
• Extend "Sour then Sweet" campaign for Facebook
  YouTube
• Purchased 6 spots to date
• Releasing them every few days on their Facebook
  wall
• Asking online audience to vote to decide what
  happens to the driver

11
YouTube

• Trident Layers
• Expand on their Get Paid in Gum campaign
• 772 creators registered
• 144 submissions
• Purchased 5 videos so far
• Video has 200,000 views in 1 month (the most by
  far on their channel)

12
Traditional or Viral Video

• Snickers
• Either traditional or viral video
• 956 creators registered
• 319 submissions
• Purchased 3 videos

13
Consumer Blog

• Intel/Ogilvy PR
• 446 creators registered
• 51 creators submitted commercials
• Intel/Ogilvy PR selected 2 commercials
• Posted on consumer blog, Inside Scoop
• Promoted through YouTube, Facebook Twitter

14
CRM email marketing

• FedEx/Robinson Maites
• 829 creators registered
• 159 submissions
• 9 videos purchased so far
• Delivered to customers via monthly email blasts

15
Part of educational video microsite

• LG/Alcone Marketing Group
• 899 creators registered
• 190 submissions
• 8 videos purchased
• Embedded into Text Ed. Class series hosted by
  Jane Lynch, star of Glee

16
National TV

• Triaminic
• Introduced childrens Fever Reducer product
• Build awareness and trial
• While reinforcing Triaminics heritage in
  childrens cough/cold and allergy medicines
• Spot will air on national television

17
Extend existing campaign

• Bud Light Dude
• Expand on their Bud Light Dude campaign
• 525 creators registered
• 220 submissions
• Purchased 4 videos for use online

18
Direct Response - Retail

• Lumber Liquidators
• 060 second, informative and compelling
  direct-response TV ad
• Compel viewers to request a catalog, go online,
  or visit a store
• Shot on location at retail outlets across the
  country
• Will soon appear on national television

19
Longer Form Content

• US Bank
• Real life small business stories
• Creators either were the subject or found a
  subject to showcase the needs of small business
  owners
• Shows resourcefulness of the creative community

20
International Distribution

• Sprite
• one of Latin Americas most popular brands
• Expand on Brutal Honesty campaign
• No speaking roles
• 100 submissions
• Sprite purchased five for international use

21
Video Storyboards / Testing

• Amazon Kindle
• Originally, contracted to create a 30 TV
  commercial
• Returned to test 10 positioning statements
• Seven creators from 1st assignment were given
  24-48 hours using their existing footage
• Amazon used these video storyboards to test
  positioning statements

22
Invite-Only Assignment

• Nokia New product Launch
• Selected 50 of the best Poptent creators
• Creators had to have been purchased before
• Nokia distributed 50 unreleased Nuron phones
• Creators delivered 45 videos that displayed the
  Ovi Maps GPS ability of the phones
• Incredible quality perfect for new product
  launch

23
Discover the Power of the Crowd.