Title: NIKE
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2NIKE PRODUCT MANAGER ARJEN SCHOLTS
3BRING INNOVATION INSPIRATION TO EVERY
ATHLETE IF YOU HAVE A BODY YOU ARE AN ATHLETE
4ALWAYS LISTEN TO THE VOICE OF THE ATHLETE.
PHIL KNIGHT
5MORE SPORTS THAN EVER BEFORE
628 FEDERATIONS
32 SPORTS
40 COUNTRIES
7FROM THE TRADITIONAL TO THE NEW
8MORE INNOVATION THAN EVER BEFORE
9STRONGER LIGHTERFASTER FURTHER
10CONSIDEREDDESIGN
11CREATIVE DIRECTION SUPERHERO SUPER HUMAN
12LOOK OF 08 ESTONIA
13NIKE APPAREL INNOVATION
14LIGHTERFASTER COOLER
15MAKE IT LIGHTER. BILL BOWERMAN
16PROJECT SWIFT MAXIMIZE ATHLETE VELOCITY
17PRINCIPLE 1 Drag reduction Zoned
aerodynamics Seam placement
PRINCIPLE 2 Zoned ventilation
PRINCIPLE 3 Frictional drag System of dress
18DIFFERENT SPORTS DIFFERENT NEEDS
191,007HOURS OF WIND TUNNEL TESTING 76OLYMPIC
MEDALS 34OLYMPIC GOLD MEDALS 25WORLD RECORDS
BROKEN 11TOUR DE FRANCE STAGE VICTORIES
20TRACK FIELD SWIFT APPAREL
21SYSTEM OF DRESS SLEEVES REDUCE DRAG BY 19 SOCKS
REDUCE DRAG BY 12.5
ZONED AERODYNAMIC TEXTURED FABRICS ICONIC
RACERBACK ZONED COOLING
22STRATEGIC SEAM PLACEMENT ICONIC RACERBACK NO-SEW
NECK ARMHOLE
20 LIGHTER ZONED COOLING FLATFRONT WAISTBAND
23FASTEST SWIFT7 DRAG REDUCTION .02 SECONDS
FASTER IN THE 100M
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26ROWING SWIFT APPAREL
27SWIFT PHILOSOPHY FOR MAXIMUM AERODYNAMICS
28STRATEGIC SEAM PLACEMENT ALL SEAMS PLACED FORWARD
TO REDUCE DRAG
29ZONED AERODYNAMICS FAST LIGHTWEIGTH CONSIDERED
DRI-FIT FABRICATION
30FIT ENGINEERD FOR SPECIFIC MOTION EXCESS FABRIC
REMOVED TO REDUCE WEIGHT
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32BEACH VOLLEY BALL APPAREL
33MOISTURE MANAGEMENT THROUGH DRI-FIT PERFORMANCE
FABRICATION
34ZONED VENTILATION BODY MAPPING LASER CUT HOLES
35LIGHTWEIGTH MATERIALS CONSTRUCTION PRODUCT IS
22 LIGHTER
36DESIGNED FOR MOVEMENT SEAM PLACEMENT FIT
PANELLING
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38DELEGATION PACKAGE APPAREL
39EOC MEDAL STAND,TRAINING TRAVEL
40CLASSIC HERITAGE STYLING MEETS
MODERN TECHNOLOGY
41LIGHTWEIGTH PERFORMANCE MATERIAL BREATHABILTY
WATERPROOF
42BONDED ZIPPERS NO-SEW SEAMS STREAMLINE FIT AND
INCREASE COMFORT
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44NIKE FOOTWEAR INNOVATION
45INDUSTRY DEFININGFOOTWEARTECHNOLOGIES
46SIMPLIFY THE SPORT SOLVE THE PROBLEM
47HISTORY OF AIR
48LUNAR FOAM
49ENGINEEREDGEOMETRY
50NIKELUNARAPOLLO
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56NIKE ZOOM VICTORY TRACK SPIKE ULTRA-LIGHTWEIGHT
STRONG
57EVERY MILLIMETER COUNTS
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