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The Gamification of Businesses

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The Gamification of Businesses Adam Seaman & Cody Heim Businesses use gaming principles in marketing The Senior VP of Marketing Brian Pope believes that this will be ... – PowerPoint PPT presentation

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Title: The Gamification of Businesses


1
The Gamification of Businesses
  • Adam Seaman
  • Cody Heim

2
  • Businesses use gaming principles in marketing

3
  • The Senior VP of Marketing Brian Pope believes
    that this will be a beneficial partnership.
  • "We will get a lot more mileage and impact out of
    our limited dollars than doing a lot of mass
    communication," 
  • This years sales grew 40, and the sales are
    expected to pass 100M

4
  • The market for mobile ads is booming and
    estimated at 2.6B
  • And is expected to reach 10.8B by 2016.

5
  • Small businesses may have more to gain from
    gamification then larger corporations.
  • Because of this small business can interact with
    the customers that would not have made sense
    before.

6
  • Foursquare the Poster Child of gamification.
  • Since its launch in 2009, 750k Companies have
    joined Foursquare to tap into the 20M app user
    market.
  • I would say with 98 certainty it has helped our
    business, Christophe Hille Co-Owner of Northern
    Spy Foods

7
  • Gamification principles can be used to improve
    productivity.
  • The goal happier employees and more sales,
    busier stores due to higher levels of customer
    satisfaction, and elimination of inefficiency.
  • Est. 2-4 increase in the
    first month

8
References
  • http//bcove.me/qw9xf17e
  • http//www.usatoday.com/money/smallbusiness/story/
    2012-07-29/efficient-small-business-using-game-tec
    hnology/56545082/1
  • http//tctechcrunch2011.files.wordpress.com/2012/0
    3/kiip-apps.jpg?w284
  • http//cdn01.cdn.justjared.com/wp-content/uploads/
    headlines/2012/07/katy-perry-popchips.jpg
  • https//twimg0-a.akamaihd.net/profile_images/62913
    2317/Pope_headshot_low_res.jpg
  • http//www.iphonespyreviews.org/wp-content/upload
    s/2011/06/iPhone-Apps.jpg
  • http//smartcheck.me/wp-content/uploads/2010/10/fo
    ursquare_logo-300x300-11.png
  • http//farm8.staticflickr.com/7012/6796175155_817c
    8da30e.jpg
  • http//www.finsmes.com/wp-content/uploads/2011/11/
    objective_logistics_logo.jpg
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